Central Marketing Strategist III

Central Marketing Strategist III Location: Remote within 100 miles on Culver City, CA Schedule : 40 hours Duration: 12 months Pay: $70-$73.52/hr, DOE The Planet Group is looking for a Central Marketing Strategist III to join our well-known Fortune 500 client on a 12-month contract, working on a remote schedule for someone based within 100 miles within Culver City, CA. Central Marketing Strategist III Qualifications: 5+ years experience leading lifecycle marketing programs, ideally for a consumer subscription business with demonstrated success achieving growth goals 5+ years media planning and strategy experience, Experience testing and optimizing multi-marketing channels (including ads, social, push notification, email and in-app messaging marketing tactics.) Strong project management capability with exceptional attention to detail. Possess deep understanding of A/B testing and data driven optimization marketing. Shown ability to meet deadlines and get consensus while balancing many projects and priorities. You are an analytical problem solver with a track record of success in developing and optimizing marketing strategies and programs that drive customer engagement and retention. Familiarity with traditional media channels (OOH, TV), digital advertising and social media platforms and their relationship with each other in multifaceted, integrated campaigns Bachelor's degree required. Central Marketing Strategist III Description: Responsibilities include integrated media strategies, developing and optimizing acquisition and retention strategies for various subscription services. Support national brand awareness campaigns and performance campaigns with specialized focus areas on Social, Digital, Custom Partnerships, Audio, CTV, OOH Build comprehensive briefs, reviewing media plans and consolidating information from various channels to ensure the customer experience with all the attributions considered. Create clear and concise leadership presentations for stakeholders Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization. Collaborate with a broad range of teams in different time zones, including central marketing, engineering, product, data analytics, design, and business. Develop a process of continuous improvement, where the results of this work are analyzed, and insights are fed back into the plans. Define overall customer journeys, from point of acquisition to churn, and retargeting strategies. Develop and optimize acquisition and retention strategies for our Services. Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers. Experience working with creators or the creator economy Comms and audience strategy experience Proficiency working within syndicated research sources (MRI/ Simmons, comScore, etc.) and social listening tools Thorough understanding of integrated marketing, integrating with product experiences, design, business, marketing, engineering and stakeholder teams to clarify program goals, strategy, and execution. Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors. Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships. Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects. Outstanding cross functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.