Event Marketing Specialist

Job DetailsJob Location: DSS JH North Palm Beach - North Palm Beach, FL 33408Position Type: Full TimeEducation Level: 4 Year DegreeTravel Percentage: Up to 50% Job Shift: DayJob Category: MarketingDSS, Inc. is a leading health information software development and systems integration company, offering services and solutions utilized daily by thousands of clinicians and administrative staff across both public and private sectors nationwide.

Overview

The Event Marketing Specialist is responsible for planning, coordinating, and executing DSS’s event marketing initiatives to drive pipeline generation and strengthen brand visibility within the federal healthcare technology market. Reporting to the Marketing Director, this role will initially receive training and knowledge transfer from the transitioning Event Manager before assuming full ownership of event operations for the division.

Key responsibilities include managing and executing a portfolio of in-person and virtual events, coordinating trade show logistics, overseeing booth materials and promotional assets, and supporting sponsorship opportunities that align with marketing and business development goals. The role will also manage event-related budgets, assist with vendor negotiations, and ensure all event activities are integrated with HubSpot CRM to support lead capture, reporting, and attribution tracking. This position requires strong project management and organizational skills, the ability to manage multiple concurrent events, and a results-oriented approach focused on measuring return on investment through pipeline and revenue impact. The role is designed for a candidate with at least 2 years of B2B event marketing experience who demonstrates strong learning agility, initiative, and an ownership mindset.

Conditions of Employment:

Must be a US Citizen or Permanent Resident. (Authorized to work in the US without current or future visa sponsorship.)

Must be able to pass a Federal background check

Must be determined suitable for federal employment.

The Event Marketing Specialist will:

Event Planning & Execution (with progressive responsibility)

Trade Show & Conference Management

Execute end-to-end logistics for 8 major conferences with booth presence: range from large to small trade shows and conferences

Coordinate booth space registration, vendor services, shipping logistics, and on-site setup

Manage 10+ attend-only events and sponsorships with lead capture and relationship development focus

Collaborate with Senior Creative Design Manager on booth design, signage, presentations, and branded materials

Train and coordinate booth staff on messaging, lead capture protocols, and qualification criteria

Handle day-of event execution including problem-solving, vendor coordination, and attendee engagement

Virtual Event Program

Plan and execute up to 20 virtual events annually (up to 5 per quarter) including product demos, webinars, and executive roundtables

Coordinate with speakers, manage technical rehearsals, and ensure smooth day-of production

Be comfortable hosting webinars and interacting live with subject matter experts

Manage virtual event platforms (Wistia) to deliver engaging digital experiences

Build on-demand content library from recorded sessions for ongoing lead generation

Event Marketing & Promotion

Partner with Senior Communications Manager to develop multi-channel promotional campaigns to drive registration and attendance (email, social media, direct outreach)

Create pre-event and post-event marketing materials and nurture programs

Drive attendance targets: 40%+ for virtual events, booth traffic goals for in-person conferences

Marketing Operations & Attribution

CRM Integration & Lead Management

Integrate event data with HubSpot CRM for lead capture, scoring, and tracking

Partner with HubSpot Marketing Automation Specialist to build automated workflows and nurture sequences

Develop UTM tracking, campaign codes, and lead source taxonomy for multi-touch attribution

Coordinate lead handoff to Sales team with qualification notes and follow-up recommendations

Performance Tracking & Reporting

Track and report on event performance metrics: registration, attendance, engagement, MQLs, SQLs, pipeline influenced

Prepare quarterly event performance reports for Marketing Director and VP Sales and Marketing

Analyze event data to identify trends, optimization opportunities, and ROI

Maintain event calendar, vendor contact database, and operational documentation

Budget & Vendor Coordination

Budget Management (with oversight)

Support management of annual events budget under direction of Marketing Director

Track event spend against budget and maintain expense documentation

Assist with vendor contract negotiations and relationship management

Research and recommend cost-effective vendors, venues, and promotional item suppliers

Vendor & Stakeholder Coordination

Build and maintain relationships with booth builders, conference organizers, promotional vendors, and event platforms

Coordinate with internal stakeholders: Sales (meeting schedules, target accounts), Communications (messaging, CRM automation), Creative (design assets), Product (demos)

Support planning of executive roundtables and VIP experiences at conferences

Assist with identifying and submitting DSS speaking opportunities at industry conferences

Strategic Support & Continuous Improvement

Event Strategy Development (with Marketing Director guidance)

Contribute to annual event marketing strategy aligned with revenue goals and VA fiscal calendar

Provide input on conference selection, sponsorship levels, and budget allocation based on performance data

Identify process improvements and efficiencies for event execution

Document best practices, lessons learned, and operational playbooks

Cross-Functional Collaboration

Partner with Senior Communications Manager on event messaging, press releases, and thought leadership content

Work with Senior Creative Design Manager on booth design, signage, presentations, and digital assets

Align with HubSpot Automation Specialist and Sales on target account lists, meeting schedules, lead handoff protocols, opportunity tracking

Coordinate with Product/Solutions teams on demo environments, technical requirements, product messaging

Other Duties:

Assist with miscellaneous marketing activities as needed.

Additional activities may include supporting other marketing team members with various projects beyond events.

Travel unassisted up to 30% of the year in support of conferences and/or as directed by Management.

Security and Privacy Responsibilities:

Individuals working for DSS or any Subsidiary will be subject to security and privacy requirements as explained in HIPAA, FedRAMP, and NIST 800-53. Additionally, they are required to undergo specific FedRAMP training to ensure compliance with all associated controls and responsibilities in the day-to-day performance of their duties. Individuals working in departments that are considered to be in the high-risk category will be required to undergo advanced training based on their role and level of access. Individuals with access to modify data and the configuration baseline will require further training.

The preceding functions are examples of the work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind work assignments and make a reasonable accommodation as needed.

QualificationsRequired Skills:

Must have B2B event marketing, trade show management, field marketing, or related rolewith demonstrated results

Proven ability to manage multiple projects simultaneouslywith competing deadlines and stakeholders

Experience planning and executing professional events: Conferences, trade shows, webinars, or corporate events

Some exposure to government contracting, healthcare IT, or enterprise technologypreferred (we'll teach you federal nuances and VA landscape)

Experience with virtual events(webinars, digital conferences, product demos) and understanding of hybrid event strategies

Professional presence - represent DSS confidently at high-profile conferences.

Comfortable being "the face of DSS" for virtual events. Strong on-camera presence, authentic communication style, and ability to think on your feet during live sessions required.

Basic experience with marketing automation or CRM platforms(HubSpot preferred, Salesforce, Marketo, or similar), comfortable learning systems quickly.

Strong project management: You're highly organized, detail-oriented, and can manage 15+ events simultaneously without dropping balls

Budget consciousness: You understand ROI and make smart spending decisions

Excellent communication: You can brief executives, train booth staff, negotiate with vendors, and write compelling event promotion copy

Tech-savvy: You learn new platforms quickly (virtual event tools, CRM systems, project management software)

Travel flexibility: Up to 30-40% travel during peak event seasons (March-June, September-November)

Technical Requirements

Proficiency with one or more: HubSpot, Salesforce, Marketo, Pardot, or similar marketing automation/CRM platforms

Familiarity with virtual event platforms: Wistia preferred, Zoom, ON24, Hopin, WebEx Events, or willingness to learn quickly

Microsoft Office Suite and Google Workspace: Strong proficiency (Excel, PowerPoint, Google Sheets essential)

Preferred Skills:

Experience in healthcare, government, SaaS, or B2G industries

Knowledge of federal procurement cycles and government buying behaviors

Familiarity with account-based marketing (ABM) concepts

Previous exposure to VA, VHA, DoD, NIH, or federal healthcare stakeholder environments

Certification interest (CMP, DES) or event marketing professional development

Experience analyzing marketing data and creating performance reports

Experience with event registration tools: Cvent, Eventbrite, or comparable platforms

Comfortable with project management tools: Confluence/JIRA preferred, Asana, Monday.com, Smartsheet, Trello, or similar

Education:

Bachelor's degree in Marketing, Communications, Business, Hospitality, or related field equivalent or a combination of work experience and\or education will be considered.

Certification(s), Licenses:

Preferred: Certified Trade Show Management (CTSM) or willingness to attain CTSM

Years of experience in a similar role:

2+ years in B2B event marketing, trade show management, field marketing, or related rolewith demonstrated results

2+ years of experience as an event or marketing coordinator

2+ years of experience coordinating trade shows or other professional events

Compensation:

Salary at DSS Inc is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $65,000.00 to $80,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of DSS, Inc. total compensation package for employees.

Physical Demands:

Standing

25% per day

Sitting

55% per day

Walking

15% per day

Stooping

10% per day

Lifting

Ability to lift up to 50 lbs. unassisted (luggage, laptop etc.) while on travel

Up to 15-20 lbs as needed at shows/ events – anything heavier should be lifted/ handled by third-party labor personnel

Computer Work

75% per day

Telephone Work

75% per day

Reading

75% per day

Other, Travel

Travel unassisted up to 30 % per year, via common carrier and/or personal automobile.

DSS Inc. is an Equal Opportunity Employer.

If you need an accommodation seeking employment with DSS, Inc., please email ... or call .... Accommodations are made on a case-by-case basis.