Director of Marketing

Build the Engine. Elevate the Brand. Drive Revenue.

JM Test Systems is seeking a strategic, growth-focused Directorof Marketing to lead and scale our marketing function across multipleindustrial service lines.

This is a high-impact leadership role for someone who seesmarketing as a revenue engine not a support department.

We are in a strong growth phase, expanding serviceofferings, strengthening our national presence, and integrating acquisitions.We need a marketing leader who can build structure, drive measurable pipelinegrowth, elevate brand authority, and align tightly with Sales and ExecutiveLeadership.

If you are energized by building systems, driving outcomes,and operating in a scaling industrial environment this is your opportunity.

What Youll Own

Revenue Strategy & Demand Generation:

• Develop and execute a comprehensive marketing strategy aligned to revenue growth and expansion across calibration, repair, rental, and onsite service lines.
• Build and optimize full-funnel, multi-channel B2B demand generation programs (digital, paid media, content, email, events, and partnerships).
• Establish KPIs that clearly connect marketing activity to pipeline, conversion rates, and revenue contribution.
• Partner directly with Sales and Executive Leadership to align growth targets and accelerate deal velocity.
• Lead marketing integration strategy for newly acquired businesses, aligning brand, systems, and lead generation infrastructure.

Brand Leadership & Market Positioning:

• Refine and elevate JM Test Systems positioning as a trusted authority in industrial calibration and testing services.
• Ensure consistent, compelling messaging across all divisions, service lines, and geographic markets.
• Oversee website optimization, content strategy, and thought leadership initiatives.
• Translate complex technical services into clear, value-driven messaging.
• Strengthen employer branding to support technical talent attraction.

Marketing Infrastructure & Operational Excellence:

• Build scalable marketing systems including CRM optimization, automation workflows, reporting dashboards, and attribution tracking.
• Manage the marketing budget with disciplined ROI oversight.
• Lead and develop internal marketing resources and manage external agency partners.
• Create structure, accountability, and measurable performance within the marketing function.

Sales Enablement & Cross-Functional Alignment:

• Develop compelling sales materials, case studies, and industry-specific campaigns.
• Strengthen marketing-to-sales handoff processes and lead routing.
• Collaborate with Sales Directors on pricing, positioning, and service expansion strategies.
• Position marketing as a strategic growth partner across the organization.

What Were Looking For

• 710+ years of progressive marketing experience, including 35+ years in a senior leadership role.
• Proven success building and scaling marketing strategies directly tied to revenue growth.
• Strong B2B experience; industrial, technical, manufacturing, or service-based environments preferred.
• Demonstrated expertise leading multi-channel demand generation initiatives.
• Experience building marketing infrastructure (CRM, automation, analytics, reporting).
• Experience supporting or leading marketing integration during acquisitions or rapid growth phases is highly desirable.
• Strategic and commercially minded with a strong understanding of pipeline development and revenue drivers.
• Data-driven and outcomes-oriented, prioritizing measurable impact over activity.
• Builders mentality with the ability to create scalable systems in a growing organization.
• Strong executive presence with the ability to influence Sales, Operations, and Executive Leadership.
• High ownership mindset with accountability for results.

Why JM Test Systems?

JM Test Systems is a multi-location leader in calibration,testing, and industrial services. We are committed to innovation, operationalexcellence, and continuous growth. This role offers the opportunity to shapethe future of marketing in a company where leadership has real visibility,impact, and ownership. If you are ready to build something meaningful andmeasurable we want to talk to you.

Benefits

Medical, Dental & VisionInsurance
HSA with Employer Contribution
401(k) with Company Match
Paid Time Off Vacation, Sick, Birthday & Holiday Pay
Employer-Paid Life Insurance