Responsible for being the marketing subject matter expert for the postpaid and corporate brand prepaid product portfolio including a holistic strategy, roadmap, and tactical plan focused on meeting the needs of UScellular' s consumers. Drive the growth and evolution of these lines of business through pricing, promotions, product enhancements and distribution expansion while delivering an excellent customer experience and a positive impact on sales and profitability. This role will partner closely with numerous cross-functional teams including the marketing operations, pricing/promotions, finance, brand, devices, product technology, partnerships, sales, customer care, customer insights, and supply chain.
Essential Duties and Responsibilities:
Drive the overall vision and marketing strategy for the postpaid and corporate branded prepaid product portfolio including building the annual and quarterly marketing strategy, product enhancements, and pricing and promotional initiatives to drive product growth and profitability.
Deliver innovative recommendations for the evolution of the go-to-market by leveraging industry developments, consumer insights, competitor plans/positioning and trends in customer demand and adoption.
Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities.
Lead efforts to actively monitors and evaluates the rapidly changing competitive environment and adjusts price points, promotions, plans, strategy to address shifts in the market.
Oversee execution of go to market, launch, maintenance and close-out quarterly marketing strategies and programs.
Ownership for maintaining effective internal communications to ensure that all marketing and brand team members are kept informed of key objectives, strategy, go-to-market plan and deliverables.
Demonstrate leadership functioning as a storyteller, pulling together the value proposition and key marketing elements (i.e. pricing, promotions, devices, products, accessories) into a cohesive story to showcase our products and promotions.
Responsible for showing passion and genuine caring for our customers, frontline associates, and improving the revenue and profitability through marketing strategy efforts
Ownership of the marketing and brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
Collaborate with Brand and CRM Strategists to identify go-to-market opportunities and messaging for key audiences.
Creates and deliver the overall marketing roadmap for the postpaid and prepaid lines of business including the plan to deliver our key business objectives, marketing strategy, messaging/positioning, readiness and incentives).
Deliver on the KPI's for the business, while constantly evolving their product through competitive insights and data driven innovation.
Constantly assess key business metrics and USCC's performance in the market and when needed, create contingency plans to get back on track.
ARPU, profitability & lifetime value
Plan and device type
Bachelor's degree in Marketing, Business or related field
7+ years in product management, brand management, sales and/or marketing preferably in a business to consumer or wireless market.
Demonstrated leadership and entrepreneurial qualities with the ability to lead diverse and cross functional groups, including outside vendors.
Proven project management, analytical and creative skills.
Demonstrated creativity and effectiveness in marketing programs including but not limited to promotions, marketing communications, point of sale, etc.
Excellent interpersonal and negotiation skills.
Strong time and project schedule management skills required to consistently meet deadlines and ensure preparedness for launch or implementation of products, services or initiatives.
Advanced experience with standard MS Office applications (Excel, Word, PowerPoint, etc.)
MBA or graduate degree.
Experience within the prepaid industry, telecommunications industry, or with a wireless voice/data service provider.
Job : Marketing
Location(s) : Illinois-CHICAGO_IL
U.S. Cellular is an EEO employer and gives consideration to qualified applicants without regard to race/color/age/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status, pregnancy or genetic information.
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