An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their skills and education without going back to the classroom. Marketing certifications are one approach. The beauty of certifications is that the training is focused on helping you quickly learn how to implement the knowledge on the job. Here’s a look at 5 online marketing certifications that will help you advance in your career.
Before you get hung up on cost, look no further than Google Analytics certification. This free training will help you learn to analyze website traffic—a tool every marketer should have in his or her toolbox. Google Analytics offers free training and certification—from the basics to more in-depth knowledge. Upon studying, you have the option to take the Google Analytics exam and become certified.
What’s the secret sauce when it comes to attracting new customers online? HubSpot’s free Inbound Certification consists of twelve lectures and touches on everything from social media to inbound sales. This is different than other free online marketing certifications because you can tap into a community of other inbound certified marketers. Like Google Analytics, there’s an option to take an exam.
So much of marketing strategy can be automated today—and Hootsuite makes that possible. Hootsuite’s Social Media Marketing certificate helps marketers use the platform to its fullest potential, which means you’ll have a better handle on how to manage your company’s social media accounts. However, unlike the others, this certification is not free. It costs $199 to take the exam, which tests your knowledge of the core principles of social media marketing. The exam is based on Hootsuite’s free online Social Marketing Training course. Having skills (and credentials) in both strategy and the Hootsuite platform can make you a more well-rounded marketing professional.
So, you want to become a content marketing rockstar? This one’s for you. Work at your own pace while learning about everything related to content marketing success. The Content Marketing Institute offers training and certification that runs the gamut from identifying your audience to measuring ROI. This one is not free--the investment is $995/learner for first-time attendees.
Digital Marketer’s Customer Acquisition Certification positions marketers for success in driving website traffic and ultimately client acquisition. For a flat fee of $995, you can tap into 35 lessons on how to user social media to generate leads. The selling point of this one (compared to other marketing certifications) is that you’ll not only learn how to use these channels, but also learn how to craft compelling offers. Another point of difference is that it's built and taught by successful online marketers. It’s worth noting that if you’re not interested in the actual certification, you can elect to pay a one-time fee of $495 to access the material only.
There is no shortage of free and premium training certifications out there to boost your marketability and build credibility. It comes down to selecting the best one based on your goals and budget.