Senior Growth Marketing & Operations Manager

Senior Growth Marketing & Operations Manager

Fremont, CA

Category: Marketing

Type: Full-time

Min. Experience: Senior Level

Salary: $125,000 - $130,000

SoundThinking, Inc. (formerly ShotSpotter) is a leading public safety technology company that is dedicated to helping law enforcement and communities work together to create safer neighborhoods. Using innovative technology and data-driven solutions, the company empowers public safety agencies with insights, tools, and resources to enhance response times, reduce crime, and build trust with the communities they serve.

SoundThinking is trusted by approximately 250 customers and has worked with over 2,000 agencies to drive more efficient, effective, and equitable public safety outcomes. The company's SafetySmart platform which includes ShotSpotter, the leading acoustic gunshot detection system, enables agencies to operate more efficiently through the investigative process with key digital capabilities. Additional information on the company and the SafetySmart Platform can be found at www.soundthinking.com.

SoundThinking has been designated a Great Place to Work Company.

We're looking for a Senior Growth Marketing & Operations Manager to architect, execute scalable growth programs and manage our marketing technology stack including HubSpot. You will work directly with the VP of Demand Generation to convert campaign strategy into action, while also pushing data-informed decision-making across the organization.

This role combines marketing strategy and operations execution leading demand generation experimentation, refining marketing operations processes, and building campaigns that amplify pipeline growth. The ideal candidate combines HubSpot expertise with strategic thinking and cross-functional collaboration skills to transform our marketing data into decisions that drive measurable revenue impact. This individual is also passionate about attribution, automation, full-funnel performance.

Essential Responsibilities/Duties

Growth & Demand Generation

Partner with Demand Generation, Digital Marketing and SDR stakeholders to activate full-funnel initiatives across paid, organic, and outbound-assisted campaigns

Own the end-to-end email marketing processincluding audience segmentation, content creation, A/B testing, deployment, and performance optimization

Partner with Product and Content Teams to develop and execute integrated marketing campaigns with a strong emphasis on email as a core channel to drive awareness, engagement, and conversion

Execute experiments to improve conversion rates, drive engagement and optimize channel mix, including A/B testing across Ads, landing pages, CTAs, and email nurtures

Support ABM and targeted campaign execution using HubSpot's advanced segmentation and personalization features for account-based marketing initiatives

Build performance dashboards for weekly pipeline reviews and creating reports for leadership on campaign performance and pipeline health

Lead monthly attribution analysis and optimization, manage multi-touch attribution and provide actionable insights for campaign improvement

Ensure compliance with email marketing best practices, privacy laws (e.g., CAN-SPAM, GDPR), and data hygiene standards

Optimize key email metrics (open rates, CTR, conversion rates) using A/B testing and data-driven insights

HubSpot Platform Leadership

Own HubSpot as our primary marketing platform. Optimize our existing setup across all Hubs, implement new features that make sense for our business, and ensure we get maximum value from our investment

Manage HubSpot-Salesforce integration. Troubleshoot sync errors, coordinate between platforms, work with our Salesforce admin, handle vendor relationships, and recommend system improvements

Lead all HubSpot automation and operations. Manage workflows, email campaigns, data hygiene, segmentation, scoring, and reporting to keep our marketing engine running smoothly

Build a comprehensive reporting infrastructure including the creation of dashboards tracking KPIs, campaign performance, funnel metrics, and marketing's impact on pipeline and revenue.

Marketing Operations Excellence

Partner with the Salesforce Admin to ensure data integrity across HubSpot and Salesforce. Maintain clean data, identify and rectify inconsistencies, and implement data governance policies

Monitor and analyze performance metrics. Regularly assess campaign performance, lead progression, and revenue attribution to identify optimization opportunities

Present marketing performance to senior leadership, including quarterly business reviews showing marketing's impact on revenue outcomes

Maintain campaign tracking frameworks. Create and enforce UTM governance and ensure consistent tracking across all marketing channels

Cross-Functional Collaboration & Training

Coordinate with SDR and Sales teams, connecting marketing automation with SDR workflows and sales processes to optimize lead handoff and progression

Generate detailed performance reports on marketing performance, SDR campaign effectiveness, lead quality, and revenue attribution

Train and educate marketing and SDR teams on HubSpot best practices and marketing automation optimization

Drive continuous improvement mindset, support ongoing learning and process optimization across marketing operations

Marketing Technology Innovation

Drive marketing technology advancement. Stay curious about new tools and integrations, research what could help us work better, and lead implementation of solutions like AI tools, automation platforms (Make, n8n), and HubSpot integrations that actually move the needle

Manage MarTech stack, optimize and integrate tools including Leadfeeder, 6sense, ZoomInfo, Neverbounce and other data enrichment and signal-based platforms

Handle vendor relationships, manage connections with HubSpot account team and other MarTech vendors.

Minimum Qualifications

5-8 years of B2B marketing experience, with a hybrid background in demand gen and MOps

Experience managing paid media campaigns (LinkedIn, Google, content syndication, etc.)

Deep hands-on experience with HubSpot and Salesforce; strong CRM/email marketing automation knowledge

Familiarity with 6sense or Demandbase for ABM, audience segmentation, and intent-driven targeting

Proficient in building reports and dashboards (HubSpot, Salesforce, Looker/Tableau)

Effective communication skills, with the ability to present technical concepts to executives and collaborate effectively across departments

Expert-level HubSpot proficiency required, i.e., advanced configuration, automation, custom properties, workflows, and reporting across all Hubs

Salesforce integration experience Bi-directional sync optimization and workflow automation between platforms

Campaign tracking and attribution experience, including multi-touch attribution modeling and marketing analytics for extended sales cycles

Proven expertise in marketing automation, including lead scoring models, lifecycle stage management, and advanced workflow creation

Excellent project management skills, with the ability to manage multiple initiatives simultaneously with cross-functional teams

Experience in high-growth B2B enterprise environment.

Nice to Have

Salesforce Administrator certification

Experience in regulated industries or government/public sector sales

Technology and automation tool experience Working knowledge of AI platforms (GPT, Claude) and automation tools (Make, n8n) with willingness to learn and implement

Integration platform experience Zapier, Make, n8n, or similar tools for connecting marketing systems

Web analytics and tracking expertise Google Analytics, Looker Studio, Tag Manager, and UTM campaign tracking experience

Cross-functional collaboration experience Working with SDR teams and sales organizations to connect marketing processes.

What You'll Get

A strategic seat at the table driving growth impact

Ownership over systems and strategy to influence revenue outcomes

A collaborative team that values experimentation, innovation, and real results

Drive meaningful impact by connecting innovative technology with agencies working to make communities safer.

Travel up to 25%

Hybrid Workplace

SoundThinking follows a hybrid schedule for employees who live equal to or less than 50 miles from one of our office locations, which include Fremont, CA, Tucson, AZ, Washington, D.C., or Iselin, NJ. Employees are expected to work onsite 3 days per week - the specific days are dependent on the office location.

The above salary range is based on a good faith estimate made at the time of publication and may be modified in the future. The pay offered to a candidate may vary within this range depending on factors such as education, experience, and geographic location

SoundThinking provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, SoundThinking complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

SoundThinking expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of SoundThinking's employees to perform their job duties may result in discipline up to and including discharge. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact SoundThinking at ... for assistance.

Note: The Company reserves exclusive right in its sole discretion to modify, adjust, delete, add or otherwise change the above at any time.

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