Associate Director, Market Research & Analytics - Psychiatry

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Marketing Analytics and Business Insights (MABI) team supporting AbbVie's US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership - ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at 'data' differently - as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously - without taking ourselves too seriously. We are smart, fun, quirky, and innovative - and we would love for you to join us.

The Associate Director, Market Analytics and Business Insights will design, implement, manage, analyze, and effectively communicate marketing research and analytics initiatives in support of AbbVie's Psychiatry franchise. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market intelligence, and internal stakeholder initiatives, and partners across Neuroscience and Eye Care MABI pillars as well as with Brand partners and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.

KEY RESPONSIBILITIES:

• Act as an intelligence partner across AbbVie's Psychiatry franchise (e.g., Marketing, Leadership Team, Market Access, AbbVie Patient Services, Competitive Intelligence, Omnichannel Analytics, etc.) focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and burgeoning trends within Psychiatry.
• Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
• Design and execute measurement plans, inclusive of selected operational and performance indicators (e.g., ROI), to ensure the organization's understanding of both execution and impact that will inform recommendations to optimize personal and non-personal promotional tactics.
• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual brand planning process.
• Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers.
• Perform thought-provoking and sophisticated syntheses of learning across research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics.
• Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
• Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
• Demonstrate thoughtful confidence in presentation of learnings across all levels of the organization.
• Appropriately manage and collaborate with both onshore and offshore research and analytics suppliers.
• Monitor and manage research and analytics programs within budget and identify opportunities for cost savings where appropriate.
• Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.
• This role requires operation within our hybrid model (3 days in office). We are only considering talent located within the following location(s): Mettawa, IL.

Qualifications

• BA or BS degree required. Advanced degrees (MA, MS, MBA, PhD) preferred.
• ~10 years relevant marketing research and/or analytics experience required.
• Experience in the pharmaceutical industry and pharmaceutical data (physician-level prescribing, institutional sales data, payer-prescriber-level data, formulary data, patient-level data, etc.) preferred.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization.
• Proven experience as an integral member of a high-performing work team.
• Experience with and strong aptitude navigating a heavily matrixed and fast-paced environment.
• Strong leadership skills and the ability to collaborate effectively cross-functionally within the organization and with external agencies.
• Demonstrated project management skills.

Additional Information

Applicable only to applicants