Industry Marketing Manager

The Bonadio Group is currently seeking an Industry Marketing Manager. The position builds, supports and delivers the integrated marketing and go-to-market for defined vertical markets. In collaboration with stakeholders across the business, this role helps define the strategy and differentiators for our key audiences, allowing the achievement of The Bonadio Group growth goals.

Responsibilities

• Develops and implements go-to-market and customer life-cycle plans for defined vertical segments, including planning and execution of related strategies and programs and communicating those on an annual, quarterly and monthly basis, to meet growth targets

• Develops the strategy, messaging and positioning for programs and campaigns, and collaborates with the digital marketing team and corporate communications and event marketing to implement integrated marketing and advertising campaigns that drive demand for vertical solutions

• Oversees and implements marketing communication strategies aligned with business need, adhering to editorial, brand and social guidelines, as well as compliance requirements, and ensures brand consistency through all marketing channels

• Presents plans and updates progress to key stakeholders to build consensus on strategic goals

• Conducts market research to gain critical insight into the trends within markets, and monitors competitive environment, adjusting plans to meet future opportunities

• Partners with Practice and Team Leaders to understand segment strategies and priorities

• Pro-actively engages in and contributes to strategic brand planning

Qualifications

• A minimum of a Bachelor's Degree in Marketing, Liberal Arts or Business

• A minimum of eight years experience of successful integrated marketing, strategic marketing and inbound marketing

• Knowledge of and experience with digital marketing, marketing automation tools

• Strong analytic skills and application of marketing key performance indicators (conversion rates, acquisition costs, customer profitability, etc.)

The salary range for this position is between $70,000 to $85,000 and is commensurate with experience.

Hours Of Operation

• Our office hours are from 8:00 a.m. until 5:00 p.m. Monday through Friday

• Our summer hours are from 8:00 a.m. until 5:00 p.m. Monday through Thursday, and from 8:00 a.m. until 12:00 p.m. on Friday

• We pride ourselves on our flexibility; however, the ability to work additional hours will be needed at peak times

At The Bonadio Group, we believe that an inclusive work environment allows all people to achieve their greatest potential and the greatest results for our clients and communities. Bonadio is committed to the principle of equal treatment and opportunity for all people. The Firm is committed to fostering and managing diversity in the workplace as an integral part of its practice and service to clients. The Firm values the rich variety of perspectives and experiences offered by those of different backgrounds. This diversity strengthens our institution and enables it to better respond to our clients' needs in an increasingly global profession.

In the fast-changing accounting industry, The Bonadio Group is always on the cutting edge of growth and innovation. With our great mentoring and training programs, you'll be exposed to diversity of work, the ability to tackle more interesting issues, and have a path to Partnership. You'll be working with great people and great clients where you can truly make a difference. Apply online, get on board, and grow with us. You'll be glad you did!

EOE/AA Disability/Veteran