Brand Manager - GenFlex

Holcim Building Envelope is a global leader in commercial roofing and building solutions-and GenFlex is a key part of that legacy. As we prepare to launch our new corporate identity as Amrize, we are looking for a dynamic, strategic, and hands-on Brand Manager to champion the GenFlex brand of low-slope roofing systems. This role will shape and activate brand strategy, drive market impact, and elevatethe GenFlex experience across every customer touchpoint.

Why Join Us?

This is more than brand management. It's an opportunity to own a legacy brand in transformatio and lead its future. You'll work at the intersection of brand strategy, activation, product marketing, and customer experience with a high degree of autonomy and visibility. You'll also collaborate across teams to build strong positioning and drive business outcomes in a fast-paced, growth-oriented environment.

ABOUT THE ROLE/WHAT YOU'LL BE DOING:

Brand Leadership

Own and lead GenFlex brand strategy, positioning, identity, and value proposition within theBuilding Envelope portfolio, ensuring a clear brand focus without overlapping adjacent brand territories

Guide and govern brand consistency across all channels, touchpoints, and content through development of a brand playbook and evolving style guidelines.

Monitor brand health, customer insights, and market trends to inform strategic pivots and stay ahead of the competition.

Brand Activation

Drive execution of omni-channel marketing campaigns and activation tactics that support product launches, trade shows, customer segments, and growth objectives.

Partner with internal teams (Sales, Product, Channel, Comms, Digital, and Technical) and agency partners to ensure brand-aligned outputs across earned, owned, and paid media.

Write creative briefs, manage day-to-day agency relationships, and oversee the development of brand assets and programs.

Develop and implement brand KPIs to measure and drive the performance, growth, and alignment of the brand with business objectives. Deliver consistent and insightful reporting on brand KPIs, performance, and ROI to leadership. Content and Creative Oversight

Ensure all brand communications-from digital to print-align with strategic positioning and deliver a cohesive customer experience.

Manage development of branded materials, sales tools, and marketing assets either directly or in partnership with designers and agencies.

Create compelling content for social media, website, e-newsletter, and email campaigns to drive brand awareness and audience engagement.

Hands-on creation of templates and light design using tools such as Canva, Adobe InDesign, or similar platforms.

Cross-Functional Collaboration

Work across the organization to unify efforts in sales enablement, channel marketing, product management, customer engagement, and internal communications.

Support related brand initiatives across the Elevate and GenTite brands as needed.

WHAT WE ARE LOOKING FOR:

Bachelor's degree in Marketing, Communications, or related field (MBA a plus).

5+ years of brand marketing experience, with proven expertise in B2B brand management.

Experience working in building materials, construction, or commercial roofing industry strongly preferred.

Demonstrated understanding of brand building, positioning, and omni-channel marketing strategy.

Strong project management skills; highly organized and capable of juggling multiple priorities.

Excellent copywriting, editing, and communication skills (written and verbal).

Strategic thinker with a bias for action, strong intuition, and creative problem-solving abilities.

Comfortable working independently, navigating ambiguity, and driving initiatives forward.

Proficiency working with marketing software and tools such as Adobe Creative Suite, Canva, and Asana.

Bonus Skills

Experience with the contractor/distributor go-to-market structure.

Basic video creation or editing capabilities.

SEO and website content strategy experience.

Spanish language skills a plus.

Experience in marketing to a bilingual (English/Spanish) audience.

WHAT WE OFFER

Competitive Compensation

Retirement Savings

Medical, Dental, Disability and Life Insurance Coverage

Holistic Health & Well-Being Programs

Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) for Health and Dependent Care

Vision and other Voluntary Benefits and Discounts

Paid Time Off and Holidays

Paid Parental Leave (Maternity and Paternity)

Educational Assistance Program

YOUR HOLCIM EXPERIENCE

At Holcim, there is endless opportunity for you to play your part. Whether you're in a technical, managerial, or frontline role, you can shape a career that works for you. With us you'll have the chance to embrace the passion we share for our planet. You'll be encouraged to seek out diverse perspectives, share your ideas and build the skills and connections you need to perform at your best. Because it's only when we work together in a culture where everyone thrives, that we can build the world we all want to live in.

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request accommodation in order to apply for a position with us, please include a note on your application or reach out to us directly.

Holcim Solutions and Products US, LLC takes pride in our hiring processes and our commitment that all qualified applicants will receive consideration for employment without regard to age, race, color, ethnicity, religion, creed, national origin, ancestry, gender, gender identity, gender expression, sex, sexual orientation, marital status, pregnancy, parental status, genetic information, citizenship, physical or mental disability, past, current, or prospective service in the uniformed services, or any other characteristic protected by applicable federal, state or local law. Holcim Solutions and Products US, LLC, and its affiliates and subsidiaries are Equal Opportunity Employers, deciding all employment on the basis of qualification, merit and business need.

While we sincerely appreciate all applications, only candidates selected for an interview will be contacted.

Did we spark your interest? Build your future with us and apply!

Nearest Major Market: Nashville