Account Based Marketing Manager, North America

Account Based Marketing Manager, North America

Position Summary:We are seeking an Account Based Marketing Manager, North America to lead and own Account-Based Marketing (ABM) and demand generation initiatives aligned to revenue growth. This role is responsible for translating strategy into measurable pipeline impact and working closely with Sales, SDRs, Product Marketing, and relevant partners to drive results.This is a high-impact role within a global, performance-driven organization. The ideal candidate brings a balance of strategic thinking, hands-on execution, and strong analytical rigor.Key ResponsibilitiesABM Strategy & Ownership* Own and execute the North America ABM strategy aligned to revenue and sales priorities.* Develop and manage ABM motions across Tier 1 and Tier 2 accounts* Translate business objectives into clear, scalable ABM programs.Demand Generation & Campaign Leadership* Lead multi-channel demand generation campaigns across:** Paid media* SEO / AEO / GEO* Email and marketing automation* Content and digital channels* Partner with agencies and vendors while retaining accountability for performance, ROI, and outcomes.* Ensure campaigns are aligned with sales plays, account plans, and regional priorities.Sales & Cross-Functional Alignment* Partner closely with Sales leadership, account teams, SDRs, and regional marketing.* Align on target accounts, messaging, campaign timing, and follow-up strategies.* Act as a strategic marketing partner focused on revenue impact, not just activity.Data, Analytics & Optimization* Own performance reporting and insights across engagement, conversion, pipeline contribution, and ROI.* Use data to identify opportunities, optimize campaigns, and improve efficiency.* Continuously test, learn, and iterate to drive improved outcomes.AI-Driven Marketing Enablement* Leverage AI tools to improve targeting, personalization, messaging, and campaign effectiveness.* Identify practical ways to incorporate AI into ABM execution and performance optimization.Success Metrics* Increased pipeline and revenue contribution from target accounts* Strong engagement and conversion rates across ABM campaigns* Improved campaign efficiency and return on investment* Clear alignment and credibility with Sales and cross-functional stakeholders* Data-driven reporting that demonstrates marketing's impact on revenueRequired Qualifications* 5-8+ years of experience in B2B ABM, demand generation, or growth marketing* Proven experience owning and leading ABM programs tied to revenue outcomes* Strong understanding of:* Paid media strategy* ABM frameworks and segmentation* Multi-channel demand generation* Experience with HubSpot, Salesforce, and ABM platform* Strong analytical and performance-optimization skills* Comfortable operating in a KPI-driven, performance-focused environment* Experience leveraging AI tools to enhance marketing effectiveness* Strong communication skills and ability to partner with senior sales stakeholdersWhy This Role* Ownership of North America ABM strategy within a global organization* Direct visibility into how marketing drives pipeline and revenue* Close collaboration with sales and demand generation leadership* High level of autonomy and strategic influenceAt Sapiens, we are dedicated to building a diverse, equitable, and inclusive work environment. We believe that diverse perspectives, backgrounds, and experiences make us stronger and more innovative. We are committed to creating a culture w every individual is valued and can thrive regardless of their race, ethnicity, gender, age, sexual orientation, gender identity, religion, disability, or any other characteristic.Sapiens is an E-Verified & Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.#LI-RemoteWe AreSapiens International Corporation N.V. is a global leader of AI-centric, SaaS-based insurance software, delivering hyper-relevant experiences that are efficient, compliant, and innovative. With agile intelligence, Sapiens' solutions turn real-time data and human insight into precise action at every moment, across every risk.The Sapiens platform includes agentic workflows accelerating every capability across policy, underwriting, claims, reinsurance, decisioning, and finance and compliance.With more than 600 insurers in over 30 countries running on Sapiens, our deep industry expertise is the foundation of our long-term relationships, from initial implementation through to modernization and market transformation.Sapiens is headquartered in London, serving customers in property and casualty, life, reinsurance, specialty, and workers' compensation from offices across North America, Europe, the Middle East, and Asia Pacific.Your Recruitment JourneyWe will keep you in the loop, as we focus on providing an inclusive screening and interview process. Each country has a local flavor, but 's what you can expect during our recruitment process:Take the first step in our journey by submitting an application that reflects your skills, experiences, and professional aspirations.1ReviewYour CV will be carefully reviewed by our talent team to explore how your unique skills and potential align with Sapiens' needs and culture2InterviewThis is your opportunity to shine! Meet with our team, showcase your abilities, and learn more about Sapiens3OfferIf t's a great match, we'll extend an offer to welcome you to our team. This is the exciting moment when your new journey begins to take shape4OnboardOnce you accept, we'll guide you through a comprehensive onboarding process, introducing you to your new colleagues, roles, and the exciting challenges ahead5DisclaimerSapiens India does not authorize any third parties to release employment offers or conduct recruitment drives via a third party. Hence, beware of inauthentic and fraudulent job offers or recruitment drives from any individuals or websites purporting to represent Sapiens. Further, Sapiens does not charge any fee or other emoluments for any reason (including without limitation, visa fees) or seek compensation from educational institutions to participate in recruitment events.Accordingly, please check the authenticity of any such offers before acting on them and were acted upon, you do so at your own risk. Sapiens shall neither be responsible for honoring or making good the promises made by fraudulent third parties, nor for any monetary or any other loss incurred by the aggrieved individual or educational institution.In the event that you come across any fraudulent activities in the name of Sapiens, please feel free report the incident at sapiens tosharedservicessapiens.