Digital Marketing Associate

Title: Digital Marketing Associate Classification: Full-Time, Regular Reports to: Associate Director of Marketing and Communications Department: Marketing Location: New York, New York / Remote Hybrid (at least 3 days/week in the 2ST offices) About Second Stage Theater At Second Stage, we create and champion plays and musicals solely from contemporary writers. On our mainstage Broadway theater, the Hayes, and in our Off-Broadway theaters over the past 47 years, we have developed and presented over 200 daring and provocative theatrical experiences by working with countless artists who have contributed their talents to our award-winning productions. As the only Broadway company exclusively devoted to contemporary American writers, Second Stage is dedicated to introducing the world to bold and diverse voices of American creativity. Position Overview Reporting to the Associate Director of Marketing and Communications and working closely with the Assistant Director of Marketing and Design, the Digital Marketing Associate is a key member of the Marketing team, which operates under the leadership and direction of the Chief Marketing Officer. The Digital Marketing Associate is responsible for managing and executing marketing and membership campaigns that keep the theater's brand fresh to our existing patrons while attracting new audiences. This person manages all digital channels and maintains a consistent and accessible brand voice across platforms. Essential Duties & Responsibilities Website: Assume a key role in the upcoming website redesign project-provide selected agency with all assets, participate in extensive testing, and ensure site meets accessibility, SEO and analytics requirements Manage company's website using the backend CMS including building new web pages and maintaining accurate and up-to-date information; onboard other team members to the new system Act as the primary contact with our website developer to make larger scale updates Manage website update request form and make necessary changes in a timely manner Social Media Develop and maintain a weekly social media schedule as part of the overall marketing calendar Generate original social media content to drive marketing campaigns Assist in producing in-house video content Monitor daily press clips and generate content based on press mentions Respond to inquiries via 2STplatforms Partner with other departments to generate and deliver social media content Be on-site to cover select performances and pre/post-show events including opening nights, Development functions, and marketing events for social media; this will require some night and weekend work Email/Digital Marketing: Create a monthly newsletter, in collaboration with the marketing team Assist with developing content strategy, key messaging, and drafting content copy for communications pieces for each production and other institutional projects Create and deploy emails from other departments, including Development Measure and report performance of all digital marketing campaigns and assess against goals Stay up to date with developments in digital and social advertising practices and generate new ideas to engage audiences Establish an internal email routing/review system for internal stakeholders and make necessary edits Participate in creative discussions with outside advertising agency and press team Perform other duties as assigned, including helping with marketing events and some nights and weekend work Knowledge, Skills, & Qualifications: Required: At least 2 years of digital marketing experience, preferably in the performing arts Passion for theater; you know what is happening in the NY theater scene Strong written and oral communication skills; ability to work in teams and communicate a coherent vision to a group while also incorporating feedback on those ideas Robust knowledge of all social media platforms, current trends, and best practices Ability to multi-task in a fast-paced and ever-changing environment under deadlines Strong organizational skills and attention to detail Strong computer skills, including working knowledge of Meta Business Suite to draft and schedule posts to Instagram & Facebook and analyze results; ability or interest in learning to edit and design in Adobe Creative Suite Commitment to Equity, Diversity, & Inclusion; thrives in a diverse working environment Preferred: Working knowledge of email service providers (preferably Wordfly) Work Environment Time will be spent in an office with quiet to moderate noise level and occasionally in the theatre with often loud and amplified noises. The office environment requires using the computer, phone, and other routine office equipment. Majority of the work will be performed inside at room temperature. Physical Requirements Position requires long periods of sitting. While sitting in the office, employee is required to use hands, wrists, and fingers for keyboard and other office equipment. Second Stage's working hours are 10 AM to 6 PM. Hours may also include nights and weekends, as assigned. EOE Statement Second Stage is dedicated to building an equitable and inclusive working environment that reflects a diversity of backgrounds and experiences. Individuals from populations underrepresented in the theater field are encouraged to apply. Second Stage is an Equal Opportunity Employer . All positions at Second Stage are filled without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, alienage, citizenship or immigration status, disability, pregnancy, genetic information, military or veteran status, marital or civil partnership/union status, familial status, caregiver status, domestic violence, sexual violence or stalking victim status, sexual and reproductive health decisions, arrest or conviction record to the extent required by applicable law, unemployment status, credit history, height or weight, or any other protected characteristic as established by applicable law.