Senior Product Manager Private Brands

Help for Job Description. Opens a new window. Senior Product Manager - Private Brands ( Chewy, Inc.; Plantation, FL): Build assortment plans with clear assessment of expected customer and business impact with appropriate sizing of revenue, cost, operational complexity, and customer value proposition. Build a go-to-market strategy for a portfolio of products including campaigns, promotions, and site experience. Develop assortment strategy including categorical positioning, pricing methodology, product attribute requirements, promotional tenets, distribution strategy, and awareness drivers. Continuously assess existing assortment performance, identify opportunities to scale revenue and profit generation at an accelerated pace, own and drive decisions for assortment modifications, removals, and additions. Responsible for achieving new-to-brand customer acquisition goals. Partner with Category Management, Site Experience, IMC, and other internal teams to deliver against P&L and customer acquisition goals. Partner with consumer insights team and category management teams to uncover consumer insights for development of new products, portfolio expansion or changes to existing brands and products in the portfolio. Collaborate with creative and integrated planning teams through planning and execution of brand campaigns and initiatives. Lead the development of key campaign brand documents and continue to adapt and execute according to business and customer needs. Demonstrate consistent curiosity and high standards to continuously evaluate new opportunities and improvements across our portfolio. Minimum Requirements: Bachelor's degree in Management Information Systems, Business, Economics, Engineering or related field, and 6 years of experience required as a Marketing Manager, or related position/occupation. Alternate Education and Experience: Master's degree in Management Information Systems, Business, Economics, Engineering or related field, and 4 years of experience required as a Marketing Manager, or related position/occupation. Must have : Experience must include 4 years with: o Managing brands or products at a top consumer product goods manufacturer or a top retailer. Experience must also include: o Success (and failure) experiences across new product development and heavy detail involvement in the product development lifecycle across ideation, vetting, development, launch and operational improvements; o Creating strategic frameworks balancing data-driven and qualitative factors for decision making; o Building and evaluating new business cases and bringing these ideas to market; o Working across functions and diving into R D, sourcing, design, marketing, supply chain and other related functional areas for managing a product portfolio; o Applying consumer insights into product development; and o Utilizing large, complex data sets to drive actionable insights. Salary: $176,467 to $205,500 per year Office Address: 7700 West Sunrise Boulevard Plantation, FL 33322 Apply at Ref : R29550. An EOE. #LI-DNI