Product Marketing Manager, Industry and Applied AI

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred Qualifications

• Bachelors degree in Marketing, Business, Communications, Computer Science, or Engineering, or in a related technical field.
• Experience in the auto, food ordering, or customer experience (CX) industries.
• Understanding of applied AI (NLP, computer vision, Generative AI) to solve business problems.
  
• Ability to have high emotional intelligence to manage the product vs sales, and to influence without direct authority.

About the job Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training. $141000 - $206000 (USD) + 15% bonus target + bonus + equity + benefits. Learn more about benefits at Google .

Responsibilities

• Own and manage projects for the end-to-end Go-to-Market (GTM) strategy for applied AI product launches, defining target audiences, create differentiated messaging, and develop the Bill of Materials (BOM) to drive adoption.
• Co-ordinate across Sales, Branding, and Events teams to ensure launch activities are aligned with the approved marketing plan and timeline.
• Strengthen the broader business strategy by identifying market trends and customer insights that inform short-to-medium-term marketing priorities.
• Build clear, high-impact message houses that translate AI capabilities into business value for business decision-makers.
• Execute marketing campaigns for existing features to increase lead generation and feature usage.