Brand Marketing Manager

Job Details:

Manager, Foodservice Marketing Poultry & Prepared Foods

Job Summary

The Manager, Foodservice Marketing will support the development and execution of branded marketing programs for poultry and prepared foods across foodservice channels. This role is responsible for translating brand and business strategies into actionable marketing plans that support operator needs, drive product adoption, and enable sales growth.

The Manager will lead execution of branded campaigns, operator solutions, and customerfacing programs including sales tools, promotions, and digital content while managing assigned budgets and agency partners. This role partners closely with Sales, Culinary, Digital, and Operations to ensure programs are relevant, practical, and easy for operators to execute.

Key Responsibilities

Foodservice Brand & Campaign Execution

• Support development and execution of branded foodservice marketing campaigns for poultry and prepared foods, including seasonal programs, operator solutions, and product launches.
• Translate brand strategy into clear, actionable programs that address operator needs such as ease of preparation, menu versatility, labor savings, and profitability.
• Manage execution of marketing plans across key foodservice channels (Independent Commercial Restaurants, Convenience, K-12)
• Ensure all marketing materials align with brand standards while remaining practical and relevant for foodservice operators.

Operator Solutions & Customer Marketing

• Lead development of operatorfocused solutions including selling tools, menu concepts, merchandising, and promotional materials.
• Partner with Sales and Business Unit teams to create customerspecific programs that support sellin, menu placement, and volume growth.
• Lead and execute targeted national foodservice trade shows.
• Work crossfunctionally with Culinary, Digital, and Operations to bring operatorready solutions to market.

Agency & Project Management

• Manage daytoday agency relationships for assigned projects, including creative development, timelines, and deliverables.
• Brief agencies on campaign objectives and ensure ontime, onbudget execution.
• Coordinate multiple projects simultaneously, balancing timelines, scope, and budget priorities.
• Manage assigned marketing budgets and track spend against plan.

Insights, Measurement & Optimization

• Use market data, operator insights, and performance metrics to inform campaign execution and optimize programs.
• Partner with digital and agency teams to evaluate program effectiveness and identify opportunities for improvement.
• Support continuous improvement of marketing ROI through testandlearn approaches.

Collaboration & Team Support

• Partner closely with Brand, Digital, Business Unit and Sales teams to ensure integrated execution.
• Provide guidance and support to junior team members as needed.
• Demonstrate flexibility and responsiveness to unplanned customer or sales requests in a fastpaced environment.

Qualifications

Education

• Bachelors degree in marketing, business, or a related field required.

Experience

• 46 years of marketing experience, preferably within foodservice, consumer packaged goods, or a related industry.
• Experience supporting brand campaigns, customer marketing, or operatorfocused programs.

Skills & Capabilities

• Strong project management and organizational skills.
• Ability to translate brand strategy into practical, operatorready marketing solutions.
• Experience working with crossfunctional partners and external agencies.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office; familiarity with digital marketing tools a plus.

Supervisory Responsibility

• May support or mentor junior team members; limited or no direct reports.

Travel

• Approximately 3-5 trips annually, including customer meetings and trade shows.

Relocation Assistance Eligible:

Work Shift:

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Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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