Position Summary:
Responsible for helping define and execute IMI's content marketing strategy, including blog posts, emails, websites/landing pages, press releases, video scripts, newsletters, case studies, surveys, infographics and other marketing content as directed. The ideal candidate will be a well-organized and creative individual with a passion for marketing, strong project coordination skills, exceptional writing abilities, and effective communication skills. In this role, you will collaborate closely with fellow marketing and sales team members, supporting various marketing activities.
Responsibilities include:
- Content Strategy & Creation
- Digital Marketing & SEO
- Vendor & Agency Management
- Market Research & Competitive Intelligence
- General Marketing Activities