Creative Strategy Director, Consumer Marketing

Job Description :

We are seeking a Creative Strategy Director , to serve as a key connector between consumer marketing objectives and creative execution. In this role, you will help ensure that marketing goals are translated into clear, effective, and high-quality creative output across channels.

You will partner closely with marketing and creative teams to develop creative briefs, refine messaging, and support the delivery of work that is aligned to business objectives and the New York Post brand standards. You will work very closely with the VP to ensure solid execution of all marketing initiatives.

Key Responsibilities:

Creative Brief Development

Translate marketing objectives into structured and actionable creative briefs

Define key messaging direction, audience insights, and creative guidance to support execution

Ensure briefs clearly articulate goals, audience needs, and success criteria

Messaging & Copy Development

Develop, write, and refine copy for consumer marketing materials including digital ads, email campaigns, landing pages, and direct mail

Ensure messaging is clear, consistent, customer-focused, and aligned with brand voice

Adapt tone and messaging for different channels and audiences while maintaining coherence

Creative Review & Quality Assurance

Review creative outputs to ensure alignment with approved briefs and brand standards

Provide structured feedback focused on clarity, effectiveness, and alignment with objectives

Support continuous improvement of creative quality and consistency across deliverables

Testing & Optimization

Partner with marketing and analytics teams to support A/B testing of creative concepts and messaging

Contribute to identifying opportunities for performance improvement based on results and insights

Brand Consistency

Support consistency of brand voice and messaging across consumer touchpoints and channels

Ensure alignment between digital, print, CRM, and other marketing communications

Requirements:

5-10+ years of experience in creative strategy, copywriting, brand strategy, marketing, advertising, or related disciplines

Experience working in or with in-house creative teams, agencies, or integrated marketing environments

Demonstrated experience developing creative briefs and guiding creative execution

Strong ability to translate business and marketing goals into creative direction

Excellent written communication and copywriting skills

Familiarity with consumer marketing principles and audience segmentation

Understanding of performance marketing concepts such as conversion optimization and campaign testing

Ability to provide structured, actionable feedback on creative work

Strong collaboration and communication skills across cross-functional teams

Preferred Qualifications:

Experience in direct response marketing or performance-driven campaigns

Familiarity with digital marketing channels, including paid media, CRM, and social platforms

Experience working with in-house studios or creative production teams

Note: This role will adhere to a hybrid work model ( subject to change as business needs evolve).

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets

Reasonable Accommodation

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Base Pay Range: 145,000 - 160,000 + Bonus

We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

At the New York Post, we're passionate about providing readers with the best in National News, Sports, Entertainment, and Lifestyle like only the Post can - with wit, irreverence and authority.

OUR BRANDS: Include The New York Post ( ) : expert news, extensive, award-winning sports coverage, and insider commentary, Page Six ( ) : an influential leader in celebrity and entertainment news, Decider.com : helping the on-demand generation discover the best streaming content, and Alexa ( ) : our luxury lifestyle print edition focused on the best in luxury fashion, real estate and travel.

OUR REACH: People love us. We are one of the largest growing digital networks, averaging over 90 million unique visitors a month! Our social footprint continues to expand across Facebook ( ) , Twitter ( ) , Instagram ( ) , TikTok ( ) , and YouTube ( ) , where our videos average 313 million monthly views.

OUR PEOPLE: The Post team is a group of diverse, creative, passionate minds - ever evolving and innovating. We believe news doesn't have to be boring to be news so we make sure it isn't!

OUR GROWTH: An ever evolving multi-platform media company, we span print, digital, video, social, podcast, app, commerce/affiliate, original TV programming, and Post Sports+ ( ) , our newly launched Sports membership experience!

We're growing. Come join us!