Senior Lifecycle & CRM Marketing Manager

We're Hiring: Senior Lifecycle and CRM Marketing ManagerLocation: Torrance, CA Company: Pelican

Who We AreAt Pelican, we engineer products that stand up to the world's toughest conditions-because the people who rely on us do too. For nearly 50 years, we've been a trusted partner for military personnel, first responders, outdoor adventurers, and innovators who push the limits.

With a global presence that includes 11 offices, 4 manufacturing facilities, and 4 custom case centers, we create high-performance protective solutions that ensure our customers can focus on what matters most. Whether it's transporting critical medical supplies, securing mission-essential equipment, or keeping expedition gear safe, Pelican products are Built to Protect to Equip for the Mission.

At Pelican, your work has a real-world impact. You'll be part of a team driven by innovation, craftsmanship, and the shared belief that when the mission is critical, failure isn't an option. If you're ready to build something that makes a difference, be part of a team that protects what matters most.

What You'll Do:Pelican is looking for a Senior Lifecycle & CRM Marketing Manager to transform our email program into a high-impact, insight-driven revenue engine. In this role, you'll own the strategy and execution of our lifecycle and email marketing ecosystem-from roadmap and automation to segmentation, testing, and performance analytics. You'll work at both the big-picture and hands-on levels, collaborating across Marketing, Ecommerce, and Creative teams while personally building and optimizing campaigns that drive engagement, retention, and revenue. This role reports to the Director of Marketing with a dotted line to the VP of Ecommerce.

Strategy & Leadership

Own and evolve Pelican's email and lifecycle marketing strategy to drive revenue, retention, and lifetime valueBuild a long-term roadmap for promotions, automation, personalization, and testingUse behavioral and lifecycle insights to identify growth opportunities and optimize customer journeys

Execution & Optimization

Plan, build, schedule, and deploy promotional and automated email campaignsLead A/B and multivariate testing-develop hypotheses, analyze results, and apply learningsBuild and optimize email templates to ensure strong brand consistency and cross-device performance

Analytics & Performance

Own email reporting, KPIs, and performance analysisMonitor deliverability, sender reputation, list health, and complianceDrive improvements in open rates, CTR, conversion, and revenue contribution

Segmentation & Personalization

Develop advanced audience segmentation based on behavior, engagement, and lifecycle stageLead personalization strategies to improve relevance and performanceOwn list growth, reactivation, and suppression best practices

Cross-Functional Collaboration

Partner with content, creative, and ecommerce teams to deliver timely, on-brand messagingRecommend new campaign concepts, lifecycle journeys, and cross-channel opportunities

Additional duties as assigned.

What We're Looking For:

5-7+ years of email or lifecycle marketing experience (ecommerce or DTC preferred)Proven ability to balance strategic thinking with hands-on executionStrong analytical skills and comfort translating data into actionExcellent communication and stakeholder-management skillsExperience with Klaviyo and ShopifyAbility to thrive in a fast-paced, test-and-learn ecommerce environment

What's In It For You:Join a company that truly values its employees! We offer a relaxed and casual work environment, a strong commitment to giving back to communities, and a focus on employee satisfaction. With regular opportunities to share feedback with leadership and structured performance evaluations, we ensure that your voice is heard and your growth is supported.

Competitive paid time off plans/Holiday pay/extra vacation purchase opportunities

401k plan - with immediate match

Great Benefits - several options including Pet insurance for our animal lovers.Health Savings Account Contribution

Wellness Discount Program

Global Mental Wellness ProgramQuarterly Employee Celebration DaysPeer to Peer Recognition ProgramService Recognition ProgramExceptional Employee Satisfaction ScoresAmple free parking with EV Charging Station

Amazing employee discount program on Pelican Products, Pelican branded apparel and gear

Employee referral program - get paid to work with your trusted network.

Prime location - minutes away from the beach!

Established reputable brand offering premium products - you'll be proud to represent Pelican!

And more