SEO Specialist

BettingJobs is working with a well-established global iGaming operator, who are looking to hire an experienced SEO Specialist to join their growing team in Malta.

Key Responsibilities:

• Conduct technical SEO audits and identify optimization opportunities.
• Manage crawling, indexing, site architecture, internal linking, and structured data.
• Monitor Core Web Vitals and website performance.
• Collaborate with development teams to resolve technical SEO issues.
• Support international SEO initiatives, including hreflang implementation.
• Develop and execute keyword and content strategies.
• Perform competitor, market, and search trend analysis.
• Monitor algorithm updates and recommend actions.
• Prioritize SEO initiatives based on business impact and opportunity.
• Track performance and provide actionable insights.
• Create SEO content briefs and optimize existing content.
• Build topic clusters and scalable content structures.
• Optimize pages for search intent, SERP features, and E-E-A-T principles.
• Support AI search visibility and generative search optimization (GEO/AEO).
• Optimize content for AI-powered search experiences and answer engines.
• Evaluate and implement AI tools for SEO research, content optimization, and workflow automation.
• Stay up to date with developments in AI search and organic discovery.
• Monitor rankings, traffic, visibility, and conversion metrics.
• Build reports and dashboards using SEO and analytics platforms.
• Support tracking, attribution, and performance measurement initiatives.
• Provide regular reporting and recommendations to stakeholders.

Requirements:

• 4+ years of hands-on SEO experience, preferably in competitive or international markets.
• Strong technical SEO knowledge, including crawling, indexing, JavaScript SEO, schema markup, and site architecture.
• Experience with SEO tools such as Screaming Frog, Ahrefs, Semrush, Google Search Console, and GA4.
• Understanding of international SEO and multi-market website management.
• Experience with AI-powered search optimization (AEO/GEO) is a strong advantage.
• Strong analytical mindset and ability to translate data into actionable recommendations.
• Excellent communication skills and ability to work cross-functionally with content, product, and development teams.