Digital Marketing Manager

The Digital Marketing Manager at Big Sky Resort serves as the owner of the resort's digital guest experience — from discovery through booking and on-mountain engagement. This role is responsible for the strategy, performance, and day-to-day execution of all resort digital platforms, ensuring a seamless, brand-consistent experience across the website, mobile app, ecommerce stores, snow and conditions reporting , and on-resort digital signage.

As a critical bridge between the resort marketing department and corporate web development team , this role ensures that digital touchpoints drive conversion, positive user experience s , and accurate reflec tions of the Big Sky brand at every interaction.

Resort Website

• Own the editorial calendar and content updates for bigskyresort.com across all seasons
• Manage CMS platform and coordinate with developers as needed on new feature builds, landing pages, and seasonal campaign deployments
• Oversee SEO and AEO strategy including monitoring, content optimization, technical audits, and goal setting
• Monitor site performance via Google Analytics / GA4 and conversion tracking; translate data into actionable improvements
• Ensure ADA/accessibility compliance in all web content

Ecommerce Booking Engines

• Serve as the primary marketing owner for online product store and lodging booking engine content
• B uild and manag e all product and property content including structure, image selection, and copy
• Monitor store performance including conversion rate, average order value, and revenue by product category

Resort Mobile App

• Act as product owner and marketing liaison for the Big Sky Resort mobile app
• Lead in-app messaging, push notification strategy, and cross-channel promotion
• Analyze user behavior and engagement data to inform product roadmap priorities

Snow Reporting & Conditions Platform

• Own the resort’s conditions reporting software, including content, automation of daily conditions updates, workflow , and distribution integrations to channels

Digital Signage

• Oversee content strategy and scheduling for on-mountain and base area digital signage
• Coordinate with operations, marketing, and product teams to ensure signage reflects current promotions, lift and terrain status, and event messaging
• Manage relationships with digital signage platform vendor and ensure uptime and content accuracy

Key Responsibilites & Accountabilities

• Develop and execute an integrated digital marketing plan aligned with seasonal business priorities and annual revenue targets
• Own digital KPIs across all platforms: sessions, conversion rate, bookings, and app engagement
• Collaborate cross-functionally with resort marketing , corporate web development, revenue management and IT teams
• Stay current on emerging digital marketing trends, platform capabilities, and competitive landscape within mountain resort industry

• Three or more years of experience in digital marketing with direct ownership of website, e-commerce, or app platforms
• E xperience managing CMS platforms ( Sanity preferred ), booking engines, or ecommerce platforms
• Strong analytical skills with proficiency in Google Analytics (GA4) and reporting dashboards
• Experience working with external vendors, agencies, and technology partners
• Working knowledge of SEO and AEO tools
• Excellent project management skills with ability to manage multiple concurrent platform initiatives
• Clear written and verbal communication; ability to translate technical requirements into business needs and vice versa

Be a part of ourfull-timeyear roundteam and enjoy these great benefits!

• Full Health Plan with Company HSA Match
• 401(k) plan with performance-based company match
• Flexible Paid Time Off
• Cell Phone Service Allowance
• Free Ski Pass for you, your spouse and dependents
• FREE Golf Pass for you, your spouse and dependents
• Free Bike Haul/Scenic Lift Pass for you, your spouse and dependents
• FREE Basecamp activities including zip line courses and discounted passes for spouse and dependents
• Steep Lodging discounts for accommodation for friends and family (blackout dates apply)
• 25% off Food discount at all outlets with charging privileges
• 20%-30% off Retail discount at all outlets with charging privileges, gear and sponsor discounts
• Eligibility for affordable employee housing, a short walk or free bus ride away from work