Were looking for a dynamic marketer to join the Marketing Programs team, under the Postpaid Marketing Acquisition, Brand & Value Proposition team. This role works hand-in-hand with organizations across Canada to provide their employees and customers with exclusive deals on mobility. As a larger team, we are responsible for driving profitable growth through strategic segments of TELUS Consumer Solutions. Our team has direct responsibility and supporting leadership for all 4 Ps of the marketing mix to drive our business objectives.
You'll join a national collaborative team across multiple time zones that thrives on autonomy and accountability. We're designed to work togethereach team member owns their portfolio piece while working toward shared program goals. You'll partner with SMEs across channels and functions to bring strategy to life, and you'll have the opportunity to mentor and develop junior team members as we grow together.
Here's the impact you'll make and what we'll accomplish together
The Senior Product Manager will lead the development of our partnership strategy by supporting tailored marketing tactics to drive growth within market segments and partnerships. You will be identifying innovative ways to attract and convert new TELUS customers, through thoughtfully crafted customer journeys. You will collaborate with talented teams of SMEs across the business. You will drive campaign excellence, optimizing customer engagement and conversion. You will go deep into analytics and contribute meaningfully to our long term growth strategy of the team.
Heres how:
Manage consumer mobility partnership strategy and portfolio of partners
Develop end to end customer engagement and prospecting journeys, ensuring seamless customer experiences engagement
Develop and maintain digital customer journeys
Create thoughtful campaigns for various customer segments, driving engagement and conversion
Carry out data analysis and KPI tracking, monitoring the success of programs and pivoting based on data insights
Track performance for TELUS & Koodo partnerships including partnership value and campaign performance to help optimize strategies
Support campaign and go-to-market activities to execute 1:1 marketing campaigns through internal channels and external partners
Develop strong cross functional relationships with key internal partners including sales, pricing operations and product
Create sales enablement material to drive partner engagement in key segments
You're the missing piece of the puzzle
Must-Haves
You have 5+ years of experience in marketing or channel strategy
You possess strong communication skills and a natural ability to influence even without direct authority, able to translate business needs into asks and discovery conversations with diverse teams
You're comfortable translating complex insights for senior leadership and surfacing the headlines that matter most
You use data strategicallynot just analyzing available metrics, but identifying what's missing and building dashboards and reporting that surface the insights that matter
You thrive in roles that work at the centre of cross-functional matrix teams, and want to partner with SMEs in various channels and subjects to achieve ambitious business objectives
You have experience working with sales and developing sales enablement (GTM) materials
You have excellent project management skills, taking something from an idea to launch
You have a bias for action to get deliverables completed
You thrive in change and ambiguity, handling shifting demands with ease
You are naturally curious and have a drive to deeply understand our business and seek out new areas of opportunity
Youre transparent, reliable and have a positive attitude
Youre a self-starter who thrives in a fast paced, changing environment, has a strong sense of ownership, and is excited to contribute to a fun and collaborative work environment
Nice-to-Haves:
You have experience mentoring and working with more junior team members to help develop as a team
Dont have everything you think we need for what it takes? Dont let that dissuade you! Attitude, motivation, and a willingness to learn and collaborate are the most important things we are looking for. So now if you think you have what it takes, please apply
What we give back to you
High opportunity for ownership, and to be recognized and rewarded for excelling
Highly-engaged, dynamic and collaborative environment
Opportunities for personal development through training, networking and career development
Organization that continuously supports you giving back to the community you live in
Competitive compensation and benefits
Place that passionately put our customers and communities first, embrace change and innovate courageously, and grow together through spirited teamwork.
Please note - You can be located anywhere in Canada, but the ideal candidate is flexible to work Eastern business hours