Marketing Manager

Only qualified Marketing Manager candidates located near the Mountain View, CA area to be considered due to the position requiring an onsite presence***

Required Skills:
7+ years of craft expertise in email and mobile marketing with demonstrated success in personalization, optimization, and journey orchestration
This role requires hands-on management of end-to-end campaign deployment
Expertise in integrating AI tools (e.g. Gemini, ChatGPT, Claude) to automate manual tasks, summarize large customer data sets, and streamline the end-to-end campaign deployment process
Exceptional creative brief writing skills that can translate to clear, impactful, and action-driven email campaigns with extremely strong storytelling capabilities
Ability to work independently and proactively under tight deadlines and high pressure demonstrating strong problem-solving skills and will go the extra mile to delivery quality work
Ability to independently manage multiple work streams and execute with extreme precision
Superior organizational, project management and communication skills
Ability to work across multiple teams and stakeholders with a keen eye to identify business priorities
Experience partnering with Strategy teams to help devise, implement and measure complex test plans
Understand key campaign, channel and customer level metrics and know how to translate business learnings into actionable plans
Report on campaign and channel performance, partnering with Analytics and/or AI tools as needed, and share actionable insights to the organization and key business stakeholders
A decisive test-and-learn mentality constantly challenging the norms, unafraid to ask the bold questions, and unafraid to fail. Ready to transform ideas and build with speed
Comfortable articulating campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation
Experience navigating third-party agency partnerships to produce impeccable-quality, reliable work

Job Overview:
Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible
The Consumer Group's CRM team is looking for an experienced marketing manager who is able to bring to life personalized experiences to the tax filing customer journey through email and mobile channels
You are a competent CRM marketer who can combine technology and creative marketing to make transformative ideas come to life
You create campaigns that inspire and educate our customers throughout the tax season lifecycle while sharing our message of powering prosperity
This role will be responsible for driving and managing email, push and SMS/RCS campaigns that drive customer progression and retention, elevating key value props within the TurboTax product with the ability to tell stories in a compelling way

Responsibilities:
Manage TurboTax retention email and mobile campaigns focused on Post Authentication ad hoc, journey, and automated programs that focus on bringing new and returning customers into the TurboTax product
Develop best-in-class email and mobile campaigns with compelling storytelling and ensure brand integrity
Work directly with data managers to understand what customer attributes exist, where the customer data originates, and how to utilize that data to trigger and personalize email campaigns
Articulate complex campaign requirements to deployment partners to ensure their proper implementation. Help maintain calendars and define execution protocols
Promote channel growth with a rigorous test-and-learn strategy gathering feedback directly from customers. Develop and test hypotheses quickly to provide actionable insights for the business
Help develop omnichannel journey building capabilities in support of growing lifecycle efforts in partnership with the data activation team
Partner with the analytics team to understand channel performance, gain deeper insights into challenges and opportunities, and identify mitigation measures as needed
Present campaign and channel performance results to the CRM team, the broader organization, and key business stakeholders with clear, concise communication and intent

• **Only those lawfully authorized to work in the designated country associated with the position will be considered.**

• **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a clients business needs and requirements.**