Regional Director of Marketing

Responsibilities/Qualifications Parallel Management is looking for a Regional Director of Marketing for our senior living facilities. This position plays a key role in providing marketing support for our community leadership teams. Experience marketing at a senior living facility is a requirement. Essential Duties and Responsibilities: Explain senior living services to vendors, nursing agencies and potential clients Knowledge of creating and driving sales culture at the communities with positive influence and attitude Develop business development plan and assist the team in developing integral referral relationships in the communities Review intakes Follow up with referral sources. Keep detailed records of all contacts Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs and community outreach Knowledge of the competitors in the markets and understanding points of difference of our communities Plan and develop company marketing and communication materials. Anticipate potential negative and positive impacts on the business and adapt strategies accordingly Intimate demographic knowledge of the market area. Have a dependable vehicle Self-motivated Strong knowledge of social media Qualifications and Skills 4 or more years of marketing in Health Care industry 2 or more years managing HFA/AFC licensed communities Strong organizational skills Experience with Yardi preferred Local travel and minimal overnights Strong computer skills Benefits Medical, dental, vision and prescription insurance Paid Time off Short term disability Life Insurance