Digital Content Creator

Posting Summary Logo:

Posting Number:
STA00392PO26

Job Family:
Creative Services

Job Function:
Content Creation

USC Market Title:
Digital Content Creator

Link to USC Market Title:

Job Level:
P1 - Professional

Business Title (Internal Title):
Digital Content Creator

Campus:
Aiken

Work County:
Aiken

College/Division:
USC Aiken College/Division Level

Department:
AIK Marketing and Communications

State Pay Range:
G07

USC Market Range:
MRD - $44,296 $54,263 $64,229

Anticipated Hiring Range:
$44,296 - $54,263

Location of Vacancy:

Part/Full Time:
Full Time

Hours per Week:
37.5

Work Schedule:

Basis :
12 months

Job Search Category:
Other Professional

About USC About University of South Carolina:
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelors degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service helping to build healthier, more educated communities in South Carolina and beyond.

Veterans' Preference Statement:
The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

Benefits for FTE Positions The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.

Position Description Advertised Job Summary:
Digital Content Creator (Public Information Specialist), Salary: $44,296 $54,263 per year, USCA Marketing and Communications

Under the supervision of the Creative Director, the Digital Content Creator advances the universitys brand and reputation by developing, publishing, and optimizing engaging content across institutional social media channels. This role leads day-to-day platform management, supports integrated marketing and communications strategies, and uses data to inform continuous improvement. Working collaboratively with creative team members, campus partners, and students, the position ensures timely, accurate, and audience-focused storytelling. The role also safeguards the institutions voice in online spaces through active community management and responsive engagement. Minimum requirements: Bachelors degree in a job related field and 1 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience. Preferred: Social media campaign design and development. Application deadline: June 15, 2026. USCA is an AA/ EOE . We strive to cultivate an environment that is open, welcoming, and supportive of all individuals.

Job Related Minimum Required Education and Experience:
Requires a bachelors degree in a job related field and 1 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.

Required Certification, Licensure/Other Credentials:

Preferred Qualifications:
Social media campaign design and development.

Knowledge/Skills/Abilities:
Must possess excellent computer skills in word processing and social media management tools. Excellent interpersonal and written communication skills and strong organization skills required. Must be able to travel occasionally and work evenings and weekend hours.

Job Duties Job Duty:
Social Media Strategy & Channel Management

Lead planning, scheduling, and daily management of official social media accounts, including Facebook, Instagram, X/Twitter, LinkedIn and YouTube. Maintain editorial calendars aligned with institutional priorities and campaigns. Ensure content reflects brand standards, accessibility guidelines, and best practices.

Essential Function:
Yes

Percentage of Time:
25

Job Duty:
Content Creation & Publishing

Develop original, platform-appropriate content including copy, graphics, short-form video, and multimedia storytelling. Partner with the videographer/photographer and campus contributors to produce compelling assets that highlight programs, people, and impact.

Essential Function:
Yes

Percentage of Time:
25

Job Duty:
Creative Team Support

Assist the creative team with basic design and production needs, adapting assets for digital use and supporting broader marketing initiatives.

Essential Function:
Yes

Percentage of Time:
20

Job Duty:
Analytics & Reporting

Track performance metrics, evaluate engagement trends, and prepare regular reports with insights and recommendations. Apply findings to improve reach, effectiveness, and return on effort.

Essential Function:
Yes

Percentage of Time:
10

Job Duty:
Student & Partner Coordination

May supervise or guide student workers, interns, or social media ambassadors. Provide direction, training, and quality control while fostering collaboration with campus units to source stories and content opportunities.

Essential Function:
Yes

Percentage of Time:
10

Job Duty:
Community Management & Response

Monitor comments, tags, and direct messages. Provide customer-service-oriented responses, escalate issues as needed, and support crisis and reputation management protocols to maintain a constructive and accurate online presence. Other duties as assigned.

Essential Function:
Yes

Percentage of Time:
10

Position Attributes Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.

Safety Sensitive or Security Sensitive:
No

Hazardous weather category:
Non-Essential

Posting Detail Information Number of Vacancies:
1

Desired Start Date:

Job Open Date:
06/01/2026

Job Close Date:
06/15/2026

Open Until Filled:
No

Special Instructions to Applicant:
In addition to completing the online application, please also upload your resume and a separate cover letter.

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

We are only accepting applications submitted by June 15, 2026 .

Quicklink for Posting:

EEO Statement:
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV /AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.