Senior Brand Strategist - Microsoft & Copilot

Microsoft is at a defining moment as AI and Copilot reshape how people experience technology. The Senior Brand Strategist - Microsoft Copilot is a hands-on brand strategist responsible for leading and delivering brand strategy across defined Microsoft and Copilot initiatives, audiences, or product areas.

This role connects culture, consumers, and product through clear, insight-driven strategy, ensuring brand intent translates into real decisions across campaigns, product experiences, and go-to-market efforts. You will partner closely with Product Marketing, Integrated Marketing, Microsoft AI (MAI), Media, Engineering, Campaigns, Research, and Brand teams to drive clarity, alignment, and momentum.

The ideal candidate is a strong individual contributor who can independently lead complex workstreams, influence crossfunctional partners, and contribute to the quality and consistency of brand thinking across the organization.

Responsibilities

Brand & Portfolio Strategy

• Lead brand strategy for defined Microsoft and Copilot initiatives, audiences, or product areas
• Translate enterprise brand direction into actionable strategies that guide campaigns, launches, and experiences
• Partner closely with the GM of Brand Strategy to ensure high-level brand strategy and storytelling are reflected consistently in assigned workstreams
• Contribute to the evolution of Microsoft and Copilot brand thinking through insights, frameworks, and strategic points of view

Campaign & Go To Market Strategy

• Lead brand and campaign strategy development for specific go to market efforts
• Author strategic and creative briefs for internal teams and agency partners
• Guide teams in connecting human needs, product value propositions, and storytelling platforms
• Ensure brand strategy is carried through from early concept to in-market execution

Cross-Functional Partnership

• Serve as a trusted brand strategy partner to cross-functional teams within assigned scope
• Collaborate with Research & Insights to ground strategy in data, segmentation, and audience understanding
• Influence product and go to market decisions by bringing a strong, clear brand point of view to the table

Measurement & Brand Stewardship

• Use brand performance, perception, and testing data to evaluate and refine strategy
• Identify opportunities to strengthen brand clarity and consistency across touchpoints
• Act as a steward of the Microsoft and Copilot brands within owned initiatives, ensuring quality and alignment in execution

What Success Looks Like

• Brand strategy is clear, actionable, and adopted by partner teams within owned scope
• Campaigns and go to market efforts reflect strong brand intent and strategic rigor
• Cross-functional partners trust Brand Strategy as a valuable thought partner, not just a service function
• Brand impact is visible through improved clarity, consistency, and performance signals

Qualifications

Required/minimum qualifications

• 6+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development OR equivalent experience.

Additional or preferred qualifications

• Masters degree in business, Marketing, Communications, or related field OR equivalent experience.
• 6+ years creative strategy experience, which could include brief writing and/or managing strategy on the corporate or agency side.
• 6+ years experience managing projects (e.g., internal stakeholder management, timelines, prioritization, road mapping).

Brand IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.