Assistant Manager, Marketing

Assistant Manager, Marketing

English

Product Marketing & Management

Winston-Salem, NC, US

Who we are

Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan, Hanes, Comfort Colors, American Apparel, ALLPRO, GOLDTOE, Peds, Bali, Playtex, Maidenform, Bonds, as well as Champion which is under an exclusive licensing agreement for the wear channel in the U.S. and Canada.

Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Asia. Gildan operates with a strongmitment to industry-leading labour, environmental andernance practices throughout its supply chain in accordance with itsprehensive ESG program embedded in Gildan's long-term business strategy. Together with our global team of dedicated employees, Gildan is united in its vision of Making Apparel Better. Discover the full scale of Gildan and prepare to be surprised at gildancorp.

The opportunity

Along with marketing management, is responsible for managing and developing (along with Senior Marketing Manager) product launches and product marketing campaigns by performing market research, creating marketing materials, assisting with content development, and tracking campaign performance. Key duties include help managing social media, collaborating with market researchpanies on designing and analyzing market research, updating databases, collaborating with sales and product teams, and conductingpetitor analysis to support product strategies and drive sales.

The role

Essential Functions:

Market Research and Competitive Analysis:

Continuously researching trends in the retail space to stay ahead of market shifts andpetitor activities. Uses these insights and syndicated research reports and other research vehicles to enhance product/retail marketing strategies. Conducts research andpetitor analysis to identify target markets and understand customers and consumers' needs. Uses data and insights to identify new opportunities for growth. Analyzes and reports on current business (sales, market s and pricing analysis) to help Product & Merchandising and Design team develop product or drop non-top preforming SKUs.

Performance Tracking and ing & Data Analysis:

Monitors and analyzes marketing campaign performance, social media analytics, and questionnaires. Prepares reports and presentations that summarize marketing activities and key performance indicators (KPIs) for marketing management.

Product Launch Assistance:

Develops marketing programs supporting new products and line-extension launches, featuring product consumer benefits via close collaboration with cross-functional teams (especially Product Development team, as well as sales and the Brand team in Barbados).

Campaign Support:

s plan and execute product marketing campaigns and events, from coordination to creating promotional content and promotional materials. Develops seasonal and shopping related promotional and campaign plans. Ensures marketing collateral (packaging, consumer facing ads, social media posts, copy, etc.) is up to date and readily available whether writing copy, working with internal graphics team or managing an outside resource. Works with 3rd party vendors to execute sampling programs to launch new products.

Communication:

Coordinates and collaborates with internal teams (e.g. Sales, Design) and customers, external vendors or agencies. Assists with client and customermunication. Potentially presents to buyers at annual meetings. Works closely with outside agencies regarding marketing initiatives, i.e.: locates and researches agencies, negotiates prices, obtains service agreements, has agreements reviewed for legalpliance, etc.

Content Creation:

Assists in developing marketing materials like presentations, white papers, case studies, and content, as well as content for paid digital campaigns and unpaid social media (including influencers campaigns and leveraging user generated content).

Team & Cross-Functional Collaboration:

Works closely with Product Development & Merchandising and Sales teams to develop and execute "Go to Market" calendar and to provide them with necessary information and tools. Works closely with Brand Marketing and other internal stakeholders to translate brand positionings into product/retail marketing initiatives and ensure their seamless execution, including retail shopper marketing campaigns and activations, cross-brand and cross-partners collaborations, and customer and consumer promotions.

Administrative Tasks:

Maintains marketing calendars, updates databases, helps manage social media accounts, and handle general administrative duties.

Performs other duties as assigned to meet business needs

The requirements

Education and Experience:

Associate degree or equivalent training (apprenticeship program, trades certification) + Minimum of 5 years of relevant experience or University degree + Minimum of 3 years of relevant experience

Kledge and Skills:

Detailed kledge of operations and procedures to resolve straightforward issues

Good understanding of how the other sectors of business interplay and affect the department

Provides professional services using standard procedure and specific kledge

Problem Solving and Complexity

Identifies and resolves immediate problems affecting team

Researches and analyzes data from familiar areas to determine appropriate actions

Updates or modifies working methods in own role based on defined procedures

May be required to exercise judgement in the interpretation of policies and procedures

Leadership, Planning, and Organizing

Supervises and coordinates efficient use of resourcesLeads operational team members

Ensures achievement of results on a short-term basis

Organizes most aspects of own work according to pre-established deadlines and priorities

Works collaboratively with team members to deliver outputs

Communication

Provides guidance, advice and answers to members of the team

Regularly train or act as a resource

Provides information of a specialized nature and when requested, interpretation through circumscribed research

Impact of Decisions

Day-to-day decisions affect the operational and/or sales effectiveness of the team

First point of contact for technical input or escalation to resolve immediate issues

Operates with standardized practices and processes

May have a direct impact on the delivery of services to others

Typically, supervision of progress and results

Decisions and actions taken mostly impact a unique location or unit

Additional Skills:

Experience in the apparel industry preferred.

Foundational understanding of marketing principles (especially product marketing and retail/shopper marketing), social media and digital marketing required.

Ability to travel as needed as needed for customer meetings, activations, and quarterly meetings (including international travel to Barbados).

Proven track record of developing and executing successful marketing plans and programs that drive growth.

Strongmunication (written and verbal),anizational skills, attention to detail, and the ability to work independently.

Ability to identify and resolve immediate problems affecting team.

Strong interpersonal and collaborative skills.

Strong analytical skills and ability to think strategically and manage multiple projects simultaneously.

Ability to work in a team-based environment while self-managing with an entrepreneurial spirit.

Ability toanize most aspects of own work according to pre-established deadlines and priorities.

Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook), Canva, and familiarity with marketing databases and content management systems.

Hearing is required in order to hear instructions, receive information from various sources, and understand safety warnings.

Vision is required in order to read instructions, interpret data, and formulate visual presentations

What's in it for you?

Join a publicly tradedpany dual-listed on NYSE and TSX with great potential

Be part of a workplace w meaningful connections and teamwork are celebrated

From local to international, be ready to work alongside a diverse group of colleagues

Benefit from mentorship and continuous development opportunities

Take advantage of our attractive benefits packages

We want to get to k you better! Please include your transferrable skills and unique experience in your application to help us learn more about you.

We thank all applicants for their interest, however, only those selected for interviews will be contacted.

Find your fit with us

We aremitted to ensuring that everyone, across every background and identity, feels respected, supported, and able to thrive. Come as you are and #FindYourFit at Gildan. Tailor the future of your own career.