Marketing and Communications Specialist - Graduate & Professional Admissions

Pacific University achieves excellence and distinction by investing in exceptional people to think, care, create, and pursue justice in our world. We embrace discovery in a close and nurturing environment that leads to genuine transformation. Our community is diverse, sustainable, and dedicated to discovery and excellence in teaching, scholarship, and practice.

At Pacific University, we thrive in an extraordinary environment, surrounded by the beauty of the great Pacific Northwest, with campus locations in Forest Grove and Hillsboro. We humbly acknowledge and thank the original caretakers of the lands on which we live, work, teach, and acquire and share knowledge.

Salary Range: $48,000- 53,000

Reports to: Associate VP for Graduate Administration

GENERAL DESCRIPTION OF POSITION

Serves as the primary communications coordinator for Graduate Admissions. Reporting to the Assoc. VP of Enrollment, the communication specialist assists in the planning and implementing of the marketing, communication, and events strategies to recruit graduate students to Pacific University

ESSENTIAL FUNCTIONS/MAJOR RESPONSIBILITIES:

• This position manages the flow of graduate admissions information to students and families, including managing web content and written communications. Coordinates with other key offices in the campus community to ensure a consistent, timely and relevant communication strategy.
• Is a core member of the cross-functional enrollment marketing team, in collaboration with Marketing and Communications.
• Creates, organizes, and manages a regular communication plan for prospective students throughout the admission cycle, to include all mediums of communication.
• Coordinates and maintains the Grad Admissions office's social media and web strategy, and ensures that the office is on the cutting edge of communication with students.
• Leads the development and implementation of the strategic annual and long-term communication, marketing, and outreach planning efforts.
• Participates in recruitment events as needed.
• Develops and implements a social media communication plan.
• Supports the design, production, printing and budget management of all admissions publications.
• Maintains an integrated marketing communications strategy and develops creative approaches that align with that strategy.
• Maintains an admission database that documents the admission process and ensures mailings (electronic and print) and other appropriate communications are timely and thorough.
• Participates in the development of the office's marketing strategy

SECONDARY FUNCTIONS:

• Assists with Grad Admissions events planning and execution.
• Other duties as assigned.

JOB SCOPE:

Job operates within established parameters

SUPERVISOR RESPONSIBILITY

Lead Role (No Formal Supervision): This position may act as a lead for a project or team, providing direction and coordination, but does not include formal supervision or performance evaluation duties.