Sales & Marketing Operations Specialist

Sales & Marketing Operations Specialist

Department: Marketing

Location: Erie, PA

Description

The Sales & Marketing Operations Specialist plays a crucial role in bridging the gap between sales and marketing,

ensuring strong alignment across the commercial team to drive revenue and brand growth. This role serves as a central

point of coordination across the commercial teams, with a strong focus on CRM ownership, campaign execution, and

data-driven decision-making.

Duties and Responsibilities:

CRM System Management

• Serve as the primary CRM point of contact for the commercial team responsible for aligning system capabilities

with commercial objectives

• Support the transition to a new CRM system
• Utilize CRM tools to manage customer interactions and enhance sales and marketing processes
• Manage and execute marketing campaigns within the CRM platform
• Collaborate with IT to implement system improvements and streamline workflows
• Optimize customer touchpoints to improve engagement and lifecycle management
• Maintain data integrity and ensure effective use of CRM across teams

Sales Support:

• Support reporting and analytics to help drive increased revenue
• Assist with new product rollouts, ensuring sales teams are equipped with the necessary tools, information, and

communications

• Maintain product discontinuation notices and ensure timely communication to sales

Marketing Coordination

• Support the development and execution of marketing campaigns to drive brand awareness and lead generation
• Coordinate campaign setup, tracking, and reporting within CRM systems
• Analyze CRM campaign performance and recommend optimizations
• Manage and Maintain Opticat System

Administrative Support

• Provide day-to-day operational support to sales and marketing teams
• Assist in improving processes, reporting, and cross-functional collaboration

REQUIREMENTS

Will this position have ITAR/EAR responsibilities: X YES NO

Specific Education Requirements:

4- year degree in Marketing, Business Administration or related field

Specific Skills and/or Experience with Software, Equipment, etc.:

• 2-4 years' experience in marketing, sales, or administrative position
• Experience with CRM systems (preferably Salesforce or similar platforms such as Microsoft Dynamics or

ZOHO)

• Familiarity with marketing automation and campaign management
• Experience using PowerBI and other Microsoft tools