Sr. Field Marketing Manager, North America

at Teradata in Boise, Idaho, United States

Our Company

At Teradata, we believe that people thrive when empowered with better information. Teradata Autonomous Knowledge Platform activates enterprise intelligence by unifying data, knowledge and business context to achieve tangible outcomes. With Teradata, organizations can provide agents with full context for impact when it matters. Our solution lets businesses connect and scale on premises, in the cloud, or through a hybrid approach. Teradata delivers real business value with AI.

What Youll Do

Teradata is looking for a Sr. Field Marketing Manager to drive pipeline creation and acceleration for a defined set of industry verticals within North America. This role sits within the Global Field Marketing & Demand Generation organization and partners directly with sales leadership to design and execute account-based marketing programs, vertical demand generation, and executive engagement strategies that contribute measurable sourced and accelerated pipeline. Travel of approximately 25% is expected.

+ Own sourced and accelerated pipeline targets for assigned industry verticals, in partnership with sales leadership and Revenue Operations.

+ Develop and execute integrated, always-on ABM programs targeting named accounts, spanning events, paid media, content, email, and executive engagement channels.

+ Build and maintain account-level buying committee maps for priority accounts, identifying and engaging economic buyers, technical evaluators, and business sponsors.

+ Plan and execute field programs including executive roundtables, industry events, trade shows, and virtual programs. Select and measure event investments based on target account attendance and pipeline ROI .

+ Partner with sales teams on account planning, pipeline reviews, and quarterly business reviews as a named contributor to deal strategy.

+ Work cross-functionally with Product Marketing, Brand, Partner Marketing and Revenue Operations to align messaging, attribution, and program execution.

+ Measure, analyze, and report on pipeline contribution and program performance; continuously optimize based on data and field feedback.

Who Youll Work With

Our Global Field Marketing and Demand Generation team sits within the Global Revenue organization and is organized around Teradatas global sales units. Field marketers work as direct partners to sales leadership, owning pipeline targets for their verticals and operating as an integrated part of the Revenue team. This is a pipeli