Public Communications Specialist - 3555

Division:
University, Communications and Marketing

Department:
University Communications and Marketing

Working Title:
Digital and Social Media Coordinator

Vacancy Type:
Probationary Permanent Full Time

Min T/E Requirements:
Bachelors degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

FTE:
1

Position Overall Competency Level:
J

Recruitment Range:
$47,473 - $50,000

Anticipated Hiring Range:
$50,000

Position #:
3555

FLSA Status:
Non-Exempt

Months per year:
12

Work Schedule =e.g. 8-500:
8:00 a.m. - 5:00 p.m.

Work Schedule Type:
Monday - Friday

Is this a grant funded position? :
No

If yes, please indicate the end date of the grant.(if applicable):
N/A

Primary Purpose of Organization Unit:
The Office of University Communications and Marketing ( UCM ) at The University of North Carolina Pembroke is responsible for marketing the university to prospective students, alumni and other constituents, and for brand development and compliance. Additionally, UCM is charged with developing and communicating the universitys message through positive media and community relationships. UCM is also the functional division that houses Givens Performing Arts Center.

Primary Purpose of Position:
The Digital and Social Media Coordinator will create meaningful storytelling and engaging digital content for university social channels, collaborate with colleagues to develop content based on marketing goals and strategic communication priorities, and plan, create and implement a university digital content strategy that enhances the university brand.

Job Description:
The Social Media Coordinator leads the universitys social media strategy and oversees the day-to-day management of UNC Pembrokes official social media channels. This position develops and executes platform-specific content strategies that strengthen brand awareness, support enrollment and engagement goals, and enhance the universitys digital presence. Responsibilities include content creation and curation, social media campaign management, analytics and performance reporting, trend monitoring, content calendar development, and coordination with campus partners to ensure consistent, strategic and brand-aligned messaging across university channels. The position also oversees the Student Creator program.

Management Preference:

• Bachelors degree in Marketing, Journalism, Mass Communication or a related field
• Self-starter with ability to take initiative
• Strong verbal and written communication skills
• Collaborative spirit and understanding of how to work with and delegate tasks to team members Experience managing social media platforms using tools such as Sprout Social or similar
• 1-2 years of experience in social media strategy, content creation and day-to-day platform management
• Experience using social media to promote a brand, nonprofit or educational institution across platforms including Facebook, Instagram, LinkedIn, YouTube and TikTok
• Proficiency in content creation tools such as Adobe Creative Suite, Canva, CapCut or similar, with an emphasis on video content
• Experience supervising, mentoring or coaching interns or student workers
• Passion for social media and a strong understanding of brand voice and reputation management
• Awareness of current trends, with the judgment to know when and how they align with an institutional brand
• Ability to navigate complex topics and support crisis communications, including identifying potential issues and escalating them appropriately.

Lic or Certification required by statute or regulation:
N/A

Posting Information Job Opening Date:
05/29/2026

Job Closing Date:
06/12/2026

Posting Category:
Administrative Support

Posting Number:
SPA00741

Quick Link to Posting:

Special Instructions to Applicants:
This position is subject to the successful completion of an employment background check. An employment background check includes a criminal background check, employment verification, reference checks, license verification (if applicable) and credit history check (if applicable). In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. New employees are paid only by direct deposit to the financial institution of their choice. Candidates claiming Veterans Preference must attach a copy of their DD-214 as a part of the online application process.

UNC Pembroke is an Equal Opportunity Employer. The University prohibits discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibits discrimination against all individuals based on their age, race, color, genetic information, religion, sex, sexual orientation, gender identity or expression and national origin. UNC Pembroke is a VEVRAA Federal Contractor and seeks priority referrals of protected veterans for our openings.