Associate Product Marketing Manager

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. With more than 13,500 associates working globally in 100 countries and annual sales of $5.9 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich'sInfinite Possibilities. One Family.

Purpose Statement

The Associate Product Marketing Manager, Pizza CBU is responsible for supporting the planning and execution of the product category strategy and the management of assigned category.

This is a hybrid role based at our world headquarters in Buffalo, NY and will require in office collaboration Tuesday-Thursday. Key Accountabilities and Outcomes

Planning

Partner with category leadership to contribute to the development of category strategies and plans

Execute assigned category plans to achieve market share, volume, and profit targets (including responding to trends, portfolio mapping, and innovation/renovation activity)

Lead cross-functional teams on key initiatives, products, and programs

Understands the Market

Understand the customer, competitor, consumer, and Rich's capabilities, along with other insights that shape the category

Perform competitive analysis, market quantification, and assessment

Participate in discovery work to generate new products and platforms within target segments

Drive the voice of the customer and support translation into business opportunities

Leverage market understanding to generate insights that shape strategy and drive outcomes

Marketing Management

Partner with category marketing leadership to:

Assist in the development and implementation of brand strategy, marketing plans, and programs that deliver targeted results within budget

Develop plans and collaborate with Customer/Segment Marketing to meet sales and margin targets

Collaborate with Demand Creation COE digital resources to drive demand

Product Management

Partner with category leadership to support development, maintenance, and overall management of assigned categories to maximize sales and profit potential, including:

Drive renovation of existing products in alignment with category strategy

Execute or lead innovation initiatives (scope, target customer, pricing strategy, launch strategy, opportunity assessment, P&L, etc.), consulting leadership as needed

Support forecasting by providing input and oversight of demand plans, including risks and opportunities

Own P&L for assigned category (actual vs. plan), analyze performance, and recommend actions

Conduct analysis and make pricing recommendations for new and existing products based on value and competitive positioning

Financial Management

Perform P&L analysis to identify trends, leverage opportunities, and manage risk

Support execution of portfolio price increases

Manage marketing budgets for assigned projects and initiatives

Knowledge, Skills, and Experience

Bachelor's degree in marketing or related field required (MBA preferred) with 2+ years of experience in a product marketing role required. Experience in the food or CPG industry or passion for food

Demonstrated strategic thinking skills

Demonstrated financial skills to include P&L analysis and other analyses

Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management

Successful track record of uncovering VOC and interacting with customers

Demonstrated ability to organize and prioritize work

Proven track record of taking initiative and delivering results

Solid software proficiency including Microsoft Office Word, Excel, PowerPoint

Travel required. May be up to 20% as needed for trade shows, plant and customer visits.

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COMPENSATION

In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.

Annual Range/Hourly Rate

$84,235.00 - $113,965.00

Rich Products Corporation, its subsidiaries and affiliates (Rich's), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Associate Experience Network at ... if you need assistance completing this application or to otherwise participate in the application process.