Marketing Associate III

Marketing Associate III#26-17904

$1 per hour

Remote, CA

Remote

Job Description

Our Client, an Internet Content and Information company, is looking for a Marketing Associate III for their Remote (CA/NY) location.

Responsibilities:

Contribute to lifecycle strategy Help define and evolve lifecycle program frameworks across onboarding, engagement, expansion, and reactivation. Identify gaps in the journey and propose solutions grounded in data.

Design multi-touch campaigns Develop campaign concepts, audience strategies, and messaging approaches for nurture flows across email, in-app, and other surfaces. Translate business objectives into lifecycle program briefs.

Own experimentation Design and run A/B and multivariate tests across messaging, timing, sequencing, and audience targeting. Synthesize results into actionable recommendations that inform future strategy.

Leverage data for decision-making Use segmentation, cohort analysis, and funnel metrics to identify high-leverage opportunities and friction points. Partner with Data teams to refine targeting and personalization logic.

Build & optimize campaigns Set up automation workflows (e.g., Salesforce Marketing Cloud, Braze, Iterable) with personalization tied to behavioral and product usage signals. Continuously improve based on performance data.

Partner cross-functionally Collaborate with Product, Sales, and Growth teams to align lifecycle programs with broader GTM priorities and product launches. Bring lifecycle perspective into planning conversations.

Drive reporting & insights Maintain performance dashboards, surface trends, and present learnings to stakeholders. Translate data into narratives that inform program direction.

Requirements:

5-7 years in lifecycle marketing, email marketing, CRM, or marketing operations ideally in a B2B SaaS or self-serve platform environment.

Hands-on marketing automation experience You've built campaigns end-to-end in at least one major platform (Salesforce Marketing Cloud, Braze, Iterable, Marketo, or HubSpot). You're comfortable with journey builders, logic branches, and dynamic content.

Solid working knowledge of segmentation You can translate audience criteria into actionable segments using behavioral data, product usage signals, or CRM fields.

Analytical mindset You're comfortable pulling data from tools like Looker, Amplitude, or Mixpanel to assess campaign performance, and you know what "good" looks like for open rates, CTRs, and conversion metrics.

Detail-oriented and organized You can manage multiple campaigns simultaneously without dropping the ball on QA, timing, or stakeholder updates.

Clear communicator You can document processes, summarize test results, and keep cross-functional partners informed without hand-holding.

Bonus: Experience with customer data platforms (Segment, mParticle), HTML/CSS for email, or familiarity with advertiser ecosystems and two-sided platforms.

Critical thinking

Execute on strategy

AI Prompts