Senior Manager, Marketing Data Analytics

Avis Budget Group LLC

Senior Manager, Marketing Data Analytics

Parsippany, NJ

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Compensation

$170,000.00 - $170,000.00 / Yearly

Hours Per Week

40

Number Of Positions

1

Shift

First Shift (Day)

Job Description

Company: Avis Budget Car Rental, LLC

Location: 379 Interpace Parkway, Parsippany, NJ 07054

Position Title: Senior Manager, Marketing Data Analytics

Job Description:

Lead and manage a team of data analysts, ensuring that they are aligned with company goals and equipped with the tools and knowledge to succeed. Supervise and mentor three direct reports: one responsible for Google Analytics and website engagement, and the other for business analytics and Tableau reporting and third for CRM analytics to drive customer engagement. Foster a collaborative environment to ensure the smooth integration of data across business units. Oversee the collection, analysis, and interpretation of both

marketing performance and business data, ensuring accurate reporting and actionable insights. Manage the end-to-end reporting process, from data extraction to presentation, utilizing tools like Google Analytics, Google Tag Manager, Tableau, Looker Studio, and SQL. Provide regular reports and insights on website engagement, business KPls, and overall marketing performance to senior leadership. Collaborate with marketing, IT, products, and other departments to align data analysis with business goals and provide insights for optimization and growth. Act as the primary point of contact for cross-functional teams needing data-driven insights. Identify trends, opportunities, and areas for improvement by analyzing business performance, web engagement, and marketing channel performance metrics. Provide actionable recommendations to leadership to influence decision-making and guide marketing strategies. Ensure efficient use and optimization of analytics platforms such as Google Analytics, Google Tag Manager, Tableau, Looker Studio and other business intelligence tools. Maintain, evolve, and automate SQL queries and data pipelines to improve the overall business and web analytics infrastructure. Position is fixed location based in Parsippany office; however, telecommuting from a home office may also be allowed.

Job Requirements:

Requires a Bachelor's degree in Data Science, Marketing, Business Analytics, Business Administration or a

directly related field plus five (5) years of experience in data analytics.

Must have two (2) years of experience in each of the following (experience may be gained concurrently):

Tableau, Looker Studio or similar Bl tools for dashboard creation and reporting

Data visualization, reporting, and predictive analytics

Web analytics, including Google Analytics and Google Tag Manager or Adobe Analytics, and business intelligence platforms, including Tableau or Looker Studio

SQL skills with the ability to extract, report, and manipulate data from various databases and develop data pipelines

Google Analytics and Google Tag Manager, including setting up, configuring, and analyzing web

data

Overseeing business intelligence and analytics

Managing analytic team driving insights for identifying revenue growth opportunities

Presenting the analysis of digital, customer, and business analytics to senior leadership

Will also accept a Masters degree plus two (2) years of experience in data analytics role in lieu of a Bachelor's degree plus five (5) years of experience.

Salary: $170k/year. To apply: Send resumes to ....

Place of Work

Hybrid

Requisition ID

SMMDA

Job Type

Full Time

Application Email

...

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The New Jersey Department of Labor and Workforce Development is an equal employment opportunity employer and provides equal opportunity programs.

Auxiliary aids and services are available upon request to assist individuals with disabilities.

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