Marketing Assistant + Content Manager

The Well is a nonprofit organization and community of women being transformed through long-term relationships, practical programs, and the healing power of love. We are a life development program, and we believe that love can heal and change is possible. www.drinkatthewell.org

Hon's Honey is a social enterprise and Workforce Development program of The Well, through employment and dedication to giving dignity and purpose to women survivors of trauma- addiction, trafficking, generational poverty and abuse. All bath + body and honey products are handcrafted by women survivors employed in our program at The Well. www.honshoney.com

Hon's Honey Marketplace: Storefront that houses a coffee bar and our products. A healing space for our community to gather.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Graphic Design, or a related field (or equivalent work experience).

• 1-3 years of experience managing social media platforms for an organization, preferably in a nonprofit or mission-driven environment.

• Proficiency with major social media platforms (e.g., Facebook, Instagram, X/Twitter, LinkedIn, TikTok) and strong social media management and content creation skills.

• Excellent writing, storytelling, photography, graphic design, and short-form video creation abilities

• Highly organized with experience planning content calendars, scheduling posts, and managing multiple brands simultaneously

• Strong understanding of brand voice, audience engagement, influencer partnerships, and mission-driven marketing

• Collaborative, self-motivated, and passionate about social impact, women's empowerment, and community engagement

• Experience with Canva, social media scheduling tools, and email marketing platforms preferred

• Basic knowledge of SEO, social media analytics, and content performance metrics.

• Part-time Hybrid 24 hours per week

• Must work in person at least 1 day a week for capturing content

Job Description

• Social Media Content Creation + Management (For The Well, Hon's Honey and Marketplace)

• Manage all accounts across Instagram, Facebook, and LinkedIn

• Write compelling, on-brand captions for Instagram, Facebook and LinkedIn posts

• Create eye-catching graphics and independently photograph campaigns or events

• Schedule posts and stories through a scheduling platform, one month in advance

• Keep the "link in bio" updated with relevant and timely links

• Maintain a consistent brand voice and language across all platforms

• Execute Fundraising strategies through social media, working alongside the Marketing Director

• Platform Coordination & Strategy

• Maintain strong brand voice & tone across messaging and announcements from The Well, Hon's Honey & Hon's Honey Marketplace through co-posting strategies while adhering to storytelling guidelines

• Initiate interviews and questionnaires of Worker Bees (Hon's Honey Employees) for marketing purposes alongside the Hon's Honey Marketing Manager

• Maintain an ongoing content strategy in partnership with the Hon's Honey Marketing Manager

• Ensure all content reflects and supports the mission and values of both organizations

• Monitor and respond to tagged posts, direct messages, and comments to drive engagement and platform performance

• Discover and build relationships with new Hon's Honey influencers while nurturing current partnerships

• Collaboration & Meetings

• Collaborate with the Hon's Honey Marketing Manager to gain approval on all content

• Attend monthly remote Marketing meeting

• Work closely with the Marketing Director and Hon's Honey Manager to align on goals, priorities, and brand consistency

• Media Mentions

• Media mentions added to the drive (@'s, collabs, etc)

• Assist with/Execute The Well's Email Newsletters + Campaigns

• Content creation, graphic design, and scheduling

• Assist with Managing all Network Opportunities

• Assist Hon's Honey Marketing Manager with new collaborations, partnerships, and opportunities