Marketing Specialist

MARKETING SPECIALIST

CITY OF BARTLETT

PARKS & RECREATION

Marketing Specialist

ANNUAL SALARY RANGE $55,500.00 TO $61,619.00

Join our team in this full-time role offering exceptional benefits, including comprehensive health and life insurance, a strong retirement plan, and competitive pay.

Job Functions:

• Establish and maintain design standards for all marketing materials, ensuring a cohesive and professional visual identity for the Department.
• Collaborate with graphic designers and other creative professionals to develop visually appealing and consistent marketing collateral.
• Develop comprehensive marketing strategies to promote the department's programs, events and facilities.
• Conduct market research to identify target audiences, trends and opportunities for engagement.
• Work closely with management team to align marketing strategies with departmental goals and objectives.
• Develop creative and compelling content for various marketing channels including social media, website, digital screens, newsletters and promotional materials.
• Collaborate with management team to gather information and create content that highlights the Department's offerings.
• Will assist each Division Manager to establish a marketing and professional services budget for media.
• Will coordinate and support each division's content distribution and will create and provide marketing timelines for all events.
• Manage and maintain the Department's social media accounts.
• Develop and execute social media campaigns to promote events, programs and to enhance community engagement.
• Monitor and analyze the effectiveness of marketing campaigns using relevant metrics.
• Provide regular reports and insights to the Parks Administration team for feedback and continuous improvement.
• Collaborate with internal teams, other City departments, community partners and local businesses to enhance marketing initiatives and cross-promotional opportunities.

Knowledge, Skills, Abilities, and Worker Characteristics

• Professional and positive demeanor.
• Enthusiastic and passionate about community engagement and recreational activities.
• In-depth knowledge of marketing principles, strategies and best practices in parks and recreation.
• Strong written and verbal communication skills to cultivate positive relationships with both internal and external contacts.
• Exceptional organizational and project management abilities in order to meet deadlines.
• Detail-oriented with a commitment to maintaining high-quality standards.
• Creative mindset with the ability to think both strategically and outside the box to address challenges and capitalize on opportunities for improvement.
• Ability to develop and execute comprehensive marketing strategies.
• Flexibility and adaptability to thrive in a dynamic and evolving work environment.
• High proficiency in utilizing digital tools like Adobe Creative Suite, Canva and social media platforms to design marketing materials.

Education and Experience:

• Must have a four-year degree with a major in Marketing/Communications, Graphic Design, Recreation, Fitness, or other related fields.

Special Requirements:

• Current CPR, AED and First Aid certification or must obtain within 6 months.
• Certified Parks and Recreation Professional (CPRP) through the National Recreation and Parks Association (NRPA) or must obtain within 12 months.
• Must be able to drive & hold a valid driver's license that must remain valid as condition of continued employment.
• Must pass a Driver's License & background check and physical examination including drug screen.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. We participate in E-Verify.

We appreciate your interest in joining our team. Only candidates selected for interviews will be contacted. Please note: A new application is required for each career opportunity you apply for. In accordance with Tennessee's Open Records Law, all submitted applications and resumes are subject to public disclosure.

APPLY BY: June 30,2026

Apply on-line at www.cityofbartlett.org

AN EQUAL OPPORTUNITY EMPLOYER

Location : PARKS & RECREATION

Job Class : MARKETING SPECIALIST

Posting End : 06/30/2026

SALARY RANGE: $55,500.00-$61,619.00