Director of Marketing and Communications

St. Johns Parish Day School
Ellicott City, Maryland

At St. Johns Parish Day School, we believe in nurturing confident learners, compassionate leaders, and joyful childhoods. We are seeking a creative, strategic, and community minded Director of Marketing & Communications to help tell the story of our school and strengthen engagement with current and prospective families.

This dynamic leadership role is ideal for a highly organized communicator who thrives in a collaborative environment and will work diligently to advance the mission of our independent school community. Successful candidates will embrace the collaborative nature of independent schools and enthusiastically participate in the life of the community.

The Director of Marketing & Communications is responsible for developing and implementing strategic marketing and communication initiatives that elevate the visibility and reputation of St. Johns Parish Day School. This role oversees both internal and external communications while ensuring consistent branding, engaging storytelling, and effective promotion of school programs, events, and community life.

The ideal candidate is a proactive self starter with strong design and writing skills, a keen eye for detail, and the ability to manage multiple projects in a fast paced school environment.

This is a full time, 12 month administrative position working closely with the Head of School, Director of Admissions, Director of Development, faculty, staff, and the Administrative team.

• Develop and execute marketing strategies that increase awareness, engagement, and enrollment interest
  Maintain and strengthen the schools brand identity across all platforms and materials
  Design compelling print and digital marketing collateral for admissions, advancement, summer programs, and school events
  Manage all branded promotional materials and merchandise
  Continuously update and enhance the school website to ensure timely, engaging, and accurate content

• Create and distribute the schools weekly newsletter, The Spirit Newsletter
  Write and edit communications for families, faculty, staff, and the broader community
  Serve as a key communications partner to school leadership during emergency communications and school wide announcements
  Capture and share school life through photography, video, social media, and website storytelling
  Maintain media relationships and coordinate professional photography and videography as needed

• Manage and grow the schools social media presence and online visibility
  Monitor marketing performance, digital engagement, and advertising effectiveness
  Research emerging marketing trends, tools, and platforms to maximize outreach and audience engagement
  Coordinate advertising campaigns and online marketing partnerships

Collaborate across departments to promote school events and initiatives
Support admissions, development, graduation, fundraising events, and community programs
Assist with planning and promotion of Open Houses and other major school events
Serve as liaison for yearbook and memory book production
Participate in school events and community programs as an active and visible member of the St. Johns community

Qualifications

• Bachelors degree in Marketing, Communications, Public Relations, Graphic Design, or related field preferred
  • 3 to 5 years of experience in marketing, communications, branding, or related work
  • Exceptional writing, editing, and visual storytelling skills
  • Experience with graphic design platforms, website management, email marketing, and social media management
  • Strong photography and or videography experience preferred
  • Ability to manage multiple priorities while maintaining professionalism and attention to detail
  • Experience in independent schools or nonprofit environments is a plus

• Creative thinker with strong initiative
  • Collaborative and relationship oriented
  • Organized and detail driven
  • Passionate about education and community engagement
  • Comfortable working both strategically and hands on