Marketing Manager

Marketing Manager Position Quarter-Time 10 hrs/week Minimum 40 weeks/year Compensation $30/hr with performance increases Location Fully Remote work from anywhere Reports To Bill Barclay, Artistic Director & Founder Start Date Immediate About Concert Theatre Works Concert Theatre Works is one of the most exciting companies in the performing arts today a fast-growing innovator at the intersection of classical music, theatre, and science. We tour roughly 10 of our 30+ productions to 25+ cities each year, partnering with the world's leading orchestras, festivals, and venues across North America, the UK, and the EU. Our mission: build new, passionate audiences for classical music through bold and surprising storytelling. The Opportunity We are entering a new chapter deepening our work in arts, science, health, and wellness and we need a critical new voice in the family. This is a rare role: lean, high-impact, with real creative ownership and genuine global reach. There is room to grow here. If you are a digital-native marketer who loves the arts, thrives on ambitious targets, and wants your work to mean something beyond an algorithm this is your role. Position Overview The Marketing Manager is the engine of Concert Theatre Works' digital presence. You will create systems for holistic planning, tracking, analysis, documentation and reporting, own our social media strategy, run digital advertising for every appearance, co-author our monthly newsletter, manage partner marketing relationships, and steward our media library. You will work directly with our Video Editor, Artistic Director, Chief Strategy Officer, General Manager, and Graphic Designer a small, high-trust team that moves fast. Key Responsibilities Social Media & Content Act as command center for and execute our social media strategy (2 original posts/week across platforms, plus posting 1 CTW-staff generated post), adapting content to platform best practices and audience behaviour. Maintain a flexible content calendar that reflects the innovation and artistry of CTW. Grow our follower base with targets tied to performance increases. Organise incoming reviews, features, and media into a consistent brand voice. Actively participate in and cultivate the online communities we are part of. Online Advertising Manage digital ad campaigns across Meta, Google Ads, and GiveButter to drive reach. Recommend marketing spend per production and touring market. Monitor and optimize campaigns in real time against aggressive box office targets. Deliver weekly performance reports on a standard template with targets, updates, and recommendations. Email & Audience Cultivation Co-author monthly email newsletters in Mailerlite with the Artistic Director. Grow our subscriber list and social following through innovative, data-informed strategies. Partner Liaison & Box Office Liaise monthly and weekly in the final run-up with marketing staff at partner festivals, orchestras, and venues to coordinate ad spend and drive sales. Collate box office data from tour venues, tracking MetaPixel placement and WordPress analytics. Media Assets & Administration Maintain the CTW media library: photos, video, and press materials. Strategically drive and manage analytics, conversions, ROI and share with leadership for real time course correction. Extract and distribute pull quotes from reviews to the full team (approx. twice monthly). Attend the weekly Monday morning team meeting (approx. 30 minutes). What We're Looking For Required Proven experience as a marketing leader and social media manager in the arts, with a track record of growing nonprofit accounts. Strong command of Meta platforms and paid advertising strategy. Experience managing digital ad campaigns end-to-end: budgeting, execution, and reporting. Demonstrated experience with effective use of analytics. Fluency with AI marketing tools, Canva, Eventbrite, GiveButter, and similar platforms. Excellent writer clear, warm, and on-brand. Highly organised, self-directed, and dependable as a remote team member. Strongly Preferred Background as a performer or theater-maker musician, actor, or singer. Experience in classical music or opera. Familiarity with international touring and multi-market strategy. Ability to pitch an innovative marketing strategy for a growing nonprofit arts company this is central to the second interview. Working Conditions Fully remote work from anywhere in the world. 10 hours/week, minimum 40 weeks/year. $30/hr with performance increases. Unlimited unpaid vacation (up to 12 weeks/year), approved in advance. Reports directly to Bill Barclay, Artistic Director & Founder. How to Apply We are hiring immediately. Please send the following to ...: A brief cover letter why you, why CTW, why now. A 1-page CV or resume. 1-3 examples of social media accounts you have managed, with notes on results. Links to relevant press or marketing campaigns you have led. Shortlisted candidates will be invited to a first interview, followed by a second interview built around your proposed CTW marketing strategy. Concert Theatre Works is committed to building a diverse, inclusive team. We believe that new audiences for classical music begin with new and diverse voices telling the story. Learn more at concerttheatreworks.com including more about Artistic Director Bill Barclay