Scaled Customer Marketing Manager, LinkedIn Talent Solutions

Scaled Customer Marketing Manager, LinkedIn Talent Solutions

Full-time

Workplace Type: Hybrid

Career Track & Grade: IC3/8

Department: Marketing & Communications

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This role will be based in San Francisco Bay Area or New York City.

We're looking for a Scaled Customer Marketing Manager to join our LinkedIn Talent Solutions Marketing organization, developing content and customer-facing programs that engage talent leaders and drive product adoption across our LTS Hiring Portfolio. In this role, you'll lead the strategy and execution of data-driven, multi-channel campaigns that leverage customer signals and behavioral triggers to accelerate activation and deepen ongoing product usage. You'll shape how product value is brought to life through personalized, customer-centric marketing. You'll partner closely with Product, Data Science, Customer Success, GPO, and cross-functional marketing teams to develop segmentation strategies, translate product capabilities into compelling narratives, and continuously optimize performance through insights and experimentation. This role requires strong end-to-end program ownership, from planning and prioritization to execution and reporting, along with the ability to influence stakeholders through clear, executive-ready communication. This is a great opportunity for a marketer who thrives at the intersection of data, product, and storytelling, and enjoys building scalable lifecycle strategies that drive measurable customer impact.

Responsibilities:

Drive product adoption through lifecycle marketing

Lead the strategy and execution of multi-touch, lifecycle campaigns that increase activation and ongoing product usage

Design and deploy behavior-based, personalized campaigns across email and LinkedIn to engage customers at scale

Align campaign strategies to business objectives, customer needs, and defined KPIs

Build and optimize data-driven audience strategies

Partner with Data Science and Audience Operations to develop segmentation and targeting strategies using customer signals such as persona, product usage, and data modeling

Identify opportunities to strengthen data foundations and improve scalability of lifecycle programs

Translate product value into compelling narratives

Develop clear, differentiated messaging that articulates product capabilities, value, and pathways to customer success

Leverage internal tools for creative copywriting that brings messaging to life across campaign assets and channels

Identify gaps in the content roadmap and recommend strategies to support lifecycle progression and product adoption

Maintain a high bar for content, design, and customer experience across all campaign touchpoints

Own campaign performance and optimization

Analyze campaign performance and translate results into actionable insights and strategic recommendations

Lead test-and-learn strategies to optimize targeting, messaging, and channel mix

Establish and evolve reporting frameworks to measure impact and inform future investment decisions

Partner with events teams to extend campaign impact

Collaborate with events and field marketing teams to drive registration and attendance for key marketing events at scale through targeted lifecycle campaigns

Develop post-event engagement strategies that promote event content and reinforce product value and adoption

Lead cross-functional execution and program management

Collaborate with Marketing, Product, Customer Success, Sales and GPO partners to align on strategy and execution

Manage programs end-to-end, including planning, asset development, delivery, and optimization

Drive prioritization and execution through strong project management and scalable processes

Communicate impact and influence stakeholders

Synthesize campaign performance, insights, and recommendations into clear, executive-ready updates

Demonstrate strong executive presence when presenting progress, risks, and opportunities

Leverage market and customer insights

Stay current on industry trends, AI advancements, and customer feedback to inform campaign strategy

Proactively identify opportunities to innovate and improve customer outcomes

Leverage AI-driven tools and workflows to scale personalization, accelerate campaign execution, and improve performance insights

Qualifications

Basic Qualifications

BA/BS degree in Marketing, Communications, Business, Digital Media or equivalent experience AND 2+ years of experience in marketing and/or business strategy

Preferred Qualifications

5+ years of experience in a SaaS-based environment

Suggested Skills

Digital Marketing

Data Analysis

Project Management

Narrative Storytelling

Stakeholder Management

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $100,000 to $156,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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