Product Marketing Specialist

Description

Core Responsibilities

Product Messaging & Positioning

• Develop and maintain messaging frameworks for DEVELON's equipment portfolio focused on value propositions and customer-relevant feature narratives
• Translate engineering specs and product briefs into compelling content that dealers and customers act on
• Maintain a product messaging library that keeps all content accurate and consistent across channels

Product Launch Content

• Lead content development for new equipment introductions including campaign narratives, announcement copy, dealer communications, and customer-facing feature content
• Develop launch content packages that agency partners can execute from
• Write and deliver launch assets on schedule in alignment with campaign timelines

Dealer Enablement Content

• Produce dealer-ready content that equips the DEVELON network to present, demonstrate, and sell equipment confidently
• Develop competitive battle cards, product comparison guides, and objection-handling tools
• Write dealer-facing announcements and program communications in clear, actionable language

Trade Show & Event Content

• Develop messaging and written content for trade shows, field events, and regional activations
• Write booth copy, on-site materials, and attendee communications; provide agencies with approved messaging to execute against
• Produce post-event content and follow-up communications for dealer and customer audiences

AI-Powered Content Scale

• Use AI tools to accelerate content drafting, adapt messaging across formats and audiences, and maintain high-volume quality output
• Build repeatable content frameworks that reduce time-to-deploy for recurring content needs
• Model best practices for AI-assisted content creation across the team

Requirements

Qualifications

Required

• 2 to 4 years of experience in product marketing, content marketing, or a closely related marketing role
• Bachelor's degree in Marketing, Communications, or a related field
• Demonstrated ability to write clear, compelling, audience-appropriate marketing content across formats including web, email, print, and presentations
• Ability to translate technical or product information into persuasive customer-facing messaging
• Comfortable working in a lean team environment with external agency partners, contributing as an individual content creator
• Proficiency with AI-assisted content tools and a working knowledge of how to integrate them into a content workflow
• Strong ability to manage multiple content deliverables simultaneously without sacrificing quality or accuracy

Preferred

• Background or familiarity with construction equipment, heavy machinery, or related industrial categories
• Experience supporting product launches end-to-end from messaging development through content deployment
• Familiarity with trade show and dealer event content development