Director, Product Marketing

We're Looking for an experienced Director of Product Marketing!

About the Company:
Security Benefit is a leader in the U.S. retirement market with more than $60 billion in assets under management. We offer opportunities to thrive, innovate, and make an impact. As part of our team, you’ll play a key role in driving the future of the U.S. retirement industry. Security Benefit is a PLACE where we promise to help our customers To and Through Retirement® .

We’re proud to have been recognized as one of the best in the business:

• Named to Ward’s 50 list of top-performing life-health insurance companies
• Recognized on list of Ingram’s Top 100 Private Companies in the Kansas City area in 2024

About the Role:
As the Director, Product Marketing you own how the company’s retirement and annuity solutions are positioned, launched, and supported in the market. This role develops differentiated, insight-led product narratives that resonate with advisors, distribution partners, and clients.

Sitting within the Chief Growth Office, the Director, Product Marketing leads go-to-market strategy for new products, owns product launch planning and execution, and ensures that sales teams have the tools and messaging they need to sell effectively. This is a senior, cross-functional leadership role that works with product, compliance, and distribution — and is central to the Growth Office’s mission of bridging strategy and execution to support faster, customer-led growth. Product marketing at Security Benefit is intelligence-led (every positioning decision is grounded in market, customer, and competitive insight), growth-driven (the function exists to create measurable pull — preference, loyalty, and market share expansion), and enterprise-aligned (product marketing is the external expression of corporate strategy, not a downstream execution function).

The Director, Product Marketing position reports to the 2 nd Vice President, Product & Channel Marketing and can be based out of our home office in Topeka, Kansas, or remotely for the right candidate. We work a hybrid schedule, offering flexibility to work both remotely and on-site.

Product Marketing & Positioning

• Own the positioning, messaging, and value proposition framework for Security Benefit’s annuity and retirement product portfolio.
• Translate product features and customer insights into differentiated narratives that are compelling across advisor, partner, and end-client audiences.
• Ensure positioning is consistent and aligned across all marketing channels and touchpoints, working closely with Brand Strategy and Digital Engagement.
• Serve as the product marketing voice in cross-functional product development conversations, providing market-back input on product design, naming, and feature prioritization.

Go-to-Market Strategy & Product Launches

• Lead end-to-end go-to-market planning for new product launches — from positioning and messaging through rollout coordination, materials development, and post-launch review.
• Own product launch timelines and cross-functional coordination, aligning marketing, product, distribution, legal, and compliance stakeholders.
• Develop and maintain integrated campaign plans for product-specific marketing initiatives, including audience segmentation, channel strategy, and performance measurement.

Field Enablement & Sales Support

• Build and maintain a comprehensive library of sales tools, collateral, and advisor-facing resources that support effective product representation across all distribution channels.
• Partner with channel marketing leadership to ensure enablement resources reflect channel-specific needs and nuances.

Market Intelligence & Competitive Insights

• Maintain a working knowledge of the competitive landscape across annuities and broader retirement solutions — including product features, pricing, marketing strategies, and positioning.
• Partner with the Marketing Insights function to integrate competitive and market intelligence into product positioning and launch strategy.
• Follow industry trends, regulatory developments, and market shifts and integrate into product marketing strategy and messaging.

Cross-Functional Leadership & Collaboration

• Lead and develop the product marketing function, building team capability, fostering a performance culture, and managing day-to-day workload and priorities.
• Partner closely with the 2nd VP, Product/Channel Marketing and Growth Office leadership to align product marketing strategy with broader business priorities.
• Collaborate with Brand Strategy, Digital Engagement, and Marketing Operations to ensure integrated, consistent execution across product marketing touchpoints.
• Engage Legal and Compliance partners to ensure all product marketing materials meet regulatory requirements.

What We’re Looking For:

• Bachelor’s degree in marketing, business, communications, or a related field; MBA or advanced degree preferred.
• 8–10+ years of progressive marketing experience, with at least 3–5 years in product marketing at the director level, within financial services, insurance, or a regulated industry.
• FINRA Series 6 license or the ability to obtain within 6 months of employment.
• Demonstrated experience owning product positioning and go-to-market strategy for financial products; direct experience with annuities, mutual funds, or retirement solutions strongly preferred.
• Track record of leading cross-functional product launches from strategy through execution in a regulated environment.
• Proven ability to lead and develop marketing teams with clear expectations, coaching, and accountability.
• Strong analytical skills; able to integrate competitive intelligence, market data, and customer research into strategic decisions.
• Excellent written and verbal communication skills; adept at distilling complex products into clear narratives for advisors, partners, and leadership.
• Experience managing marketing budgets and vendor/agency relationships.
• Demonstrated ability to translate competitive and market intelligence into differentiated product positioning and actionable go-to-market strategy — with measurable impact on advisor preference, distribution results, or market share.
• Experience partnering across field enablement, demand generation, and channel marketing functions to ensure product narratives are consistently activated at every advisor and client touchpoint — from launch through ongoing sales support.

Why Choose Security Benefit?
When you join our team, you’re not just getting a paycheck — you’re getting a career path full of growth opportunities, plus a robust benefits package that puts your well-being first. Here’s what you can expect as a full-time Security Benefit associate:

• Competitive salary and annual incentive bonuses to reward your contributions.
• 33 days of paid time off (including PTO, holidays, Volunteer Day, and days of significance).
• Paid parental leave after 90 days of service.
• Comprehensive medical, dental & vision insurance.
• 401(k) with company match, plus Profit Sharing & Savings Plan.
• Short- and Long-Term Disability Insurance to give you peace of mind.
• Flexible Spending Accounts for medical and dependent care.
• Life Insurance to protect your loved ones.
• Educational assistance to support your career development.
• Associate assistance programs for your personal and professional well-being.

Ready to Make an Impact?
Apply today by visiting our career page to submit your resume. We’re excited to meet you!

Security Benefit is an Equal Opportunity Employer.