Marketing Manager

Job DetailsJob Location: Office - Scottsdale, AZ 85255Job Description: Marketing Manager

About Us

Openforce delivers industry-leading software and services that enable contracting companies and independent contractors (IC vendors) to grow faster, operate more efficiently, and reduce risk. In addition to compliance, insurance, and payment solutions, we offer a Small Business Marketplace where IC vendors (small business owners) can access tools, resources, and exclusive discounts on essential business expenses, helping them lower overhead and run stronger businesses.

Position Summary

We're looking for a sharp marketing manager to manage our digital media efforts with the goal of increased awareness and engagement amongst contracting companies who manage a 1099 workforce. This person will also manage our Marketplace program, a role that sits at the intersection of partner sales, program development, analytics, and IC vendor success.

Responsibilities

Digital Media Management

Build, launch, and manage campaigns across paid media channels (ex. Google, LinkedIn)

Conduct keyword research, audience targeting, and ad copy testing to improve performance

Manage budgets, bidding strategies, and spend allocation to maximize ROI

Implement and maintain conversion tracking and ensure data accuracy

Manage inbound lead flow process from AI SDR tool, to HubSpot lead routing, to landing page CRO

Continuously test new strategies, creatives, and channels to scale performance

Monitor and optimize campaigns based on performance metrics (CTR, CPC, CPA, conversion rate, ROAS)

Analyze results and report on campaign performance, provide comprehensive insights and optimization recommendations

Stay current on evolving digital marketing trends, emerging channels, and AI-driven tools to continuously improve performance and identify new growth opportunities

Marketplace Management

Prospect, negotiate, and close new, exclusive partner agreements

Reconcile monthly partner reports

Champion marketplace visibility across owned and earned channels

Collaborate with SAMs and Sales teams to weave marketplace into core value proposition for clients and prospects

Monitor engagement rates, develop insights, and make proper optimizations

Ensure marketplace UX is kept up to date with latest partners/offers

Manage 3rd-party experience provider to ensure high engagement

Manage rewards budget (giftcards and sweepstakes) to drive repeat visits

QualificationsSkills and Knowledge

5+ years owning digital media management

Experience building and managing Google Ads campaigns

Experience managing a website (HubSpot CMS a plus)

Experience building creative assets (Canva a plus)

Experience maintaining affiliate marketing relationships and/or loyalty programs

Self-starter who thrives with ownership and a lean, fast-moving team structure

Excellent analytical and problem-solving abilities

Strong collaboration skills

The Perks

Virtual, work from home with occasional office visits

Program ownership, ability to make your mark!

Continued training and career development

Full Benefits Package including Medical, dental, vision and 401k match

Vacation, Sick, and Holiday Pay

Job Type: Exempt, Full Time

Salary: Salaried

Travel: 10%

Our Culture: At Openforce, we're driven by passion, excellence, respect, accountability, and having fun. We believe our culture is core to our success, and we're looking for someone who will actively shape and strengthen it as we grow. You'll have meaningful impact, direct access to leadership, and the opportunity to build something special.