Marketing Manager Gateway NA

As the Marketing Manager Gateway NA, you will develop and execute innovative, data-driven campaigns and activations that drive consumer demand, maximize ROI, and achieve revenue targets for your cluster. Working within a lean, collaborative Go-to-Market team, you will partner closely with PR, Global Centers of Excellence (including Brand, Insights, and Strategy), and cross-functional teams like Finance and People. This dynamic role requires a commercially focused marketer with a "can-do" attitude, expertise in both digital and traditional marketing, and the ability to thrive in a matrix environment to enhance the guest experience and deliver primary revenue.

Key Responsibilities:

• Collaborate with the Senior Creative & Media Marketing Manager to develop and align cluster marketing strategies with overall business objectives, ensuring a cohesive brand presence.

• Lead the end-to-end planning, development, and activation of integrated marketing campaigns that engage target audiences and deliver commercial and brand results.

• Oversee the development and adaptation of creative campaigns from brief to execution, ensuring alignment with brand positioning and global frameworks.

• Partner with the Global Brand team to maintain consistent messaging, protect brand identity, and drive growth across all marketing activities.

• Navigate a matrix environment to build strong partnerships across internal teams and external agencies to ensure integrated customer touchpoints.

• Utilize data and insights in collaboration with the Global Insights team to understand customer behavior, track market trends, and place the target audience at the heart of all marketing plans.

• Support the GTM Director by tailoring global marketing frameworks and activities to meet local market needs while driving regional best practices.

• Role model company values and behaviors to foster a collaborative, creative, and high-performing team environment.

• Manage the cluster marketing budget to ensure optimal resource allocation with zero overspend, while providing data-driven reports and recommendations to senior leadership.

Experience and Qualifications:

• 5+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.
• Excellent verbal and written communication skills
• Proven success in developing and executing integrated marketing campaigns
• Experience working within complex organizations and collaborating with different teams, balancing priorities.
• Leadership and people management skills, with experience in managing and developing people, directly or indirectly.
• Strong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategies.
• Excellent stakeholder management
• Proven experience managing marketing budgets and demonstrating marketing ROI. Robust commercial understanding in particular the role marketing plays in business performance.
• A passion for the entertainment and tourism industry, with a customer-first approach to marketing.