Business Analyst- Marketing campaign

We are designing Agentic AI solutions for Marketing teams on Google Cloud, covering campaign operations, content lifecycle, audience segmentation, engagement analytics, and attribution modeling. The Marketing Operations BA will define workflows, requirements, and agent behaviors to automate and optimize the marketing engine.

Marketing Domain Expertise

Document processes across campaign planning, execution, nurture programs, and attribution.

Define segmentation logic, MQL/SQL lifecycle rules, engagement scoring models.

Identify areas where AI can automate or enhance:

campaign insights

persona-based content

engagement predictions

attribution optimization

AI Use Case & Requirements Definition

Partner with Product Marketing, Demand Gen, and MarTech teams.

Create detailed user stories, functional specs, data requirements.

Define agent use cases such as:

Campaign Performance Agent

Audience Segmentation Agent

Content Recommendation Agent

Attribution Insights Agent

Data & Analytics Mapping

Define KPIs: CAC, ROAS, MQLSQL conversion, engagement metrics, attribution models.

Work with data teams to map data from:

Marketo / HubSpot

Google Analytics / GA4

CRM

Validate AI outputs with benchmark datasets and historical campaign performance.

Cross-functional Collaboration

Work closely with AI Architects to define prompt logic, agent workflows, and evaluation metrics.

Communicate processes, blockers, and recommendations to leadership.

Support AI capability adoption across global marketing teams.

Required Skills

Deep understanding of Marketing Automation tools (Marketo, HubSpot, Eloqua).

Knowledge of Engagement Scoring, Campaign Ops, Segmentation, Attribution.

Strong experience in Marketing Analytics, GA4, Looker, dashboards, KPIs.

Strong documentation and business analysis skills.

Understanding of AI and automation use cases in MarTech.

Certifications in HubSpot, Marketo, or Google Analytics.

Experience in AI-driven personalization and marketing automation.

Experience working with cloud data platforms such as BigQuery.

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