Marketing Director West Palm Beach, FL, USA Hybrid

ABOUT PHOENIX CAPITAL SOLUTIONS Phoenix Capital Solutions is a Palm Beach County-based private capital firm. We work with high-net-worth investors and operating partners on commercial real estate, structured deals, and private credit discreetly, with a small senior team that values execution over headcount. Our clients expect privacy, polish, and accountability. So do we. We're hiring a Marketing & Social Media Manager to own our brand, our digital presence, and how Phoenix shows up in modern search including AI-driven search platforms across every place a prospect might find us. THE ROLE, IN ONE LINE Own how Phoenix Capital looks, sounds, and gets found across web, social, search, and AI and run the in-house content engine that supports it. WHAT YOU'LL OWN Brand & Web Custodian of the Phoenix brand voice, look, and the credibility signal every touchpoint sends. Direct ownership of phxcapsolutions.com copy, structure, CTAs, team pages, lead-capture funnels. WordPress-based site management; you decide when to ship in-house versus when to bring in a contractor. Search Visibility Traditional and AI Drive Phoenix's presence across traditional search (Google organic + local) AND AI search visibility the ability to be cited and surfaced by ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews when investors and operators search for firms like ours. Own SEO fundamentals (technical, on-page, local), structured data and entity signals, and the citation-tracking workflow that tells us whether we're winning. Stay ahead of how AI search engines decide whose content they trust and translate that into changes on the site. Social & Content Run LinkedIn, Instagram, and any platform we add content calendar, posting cadence, paid amplification, analytics. Plan and execute video and audio content production including hosting and producing branded segments featuring our team and partners. Own KPIs that ladder to revenue: profile-to-lead conversion, link clicks, lead source attribution. Vanity metrics are not the bar. Email & Lead Funnel Email-marketing strategy (drip, broadcast, segmentation) tied to investor and operator journeys. Lead-capture forms and CRM hygiene; close the loop between content, capture, and conversion. Brand Discipline Protect what we say publicly. Private capital is regulated capital your instinct for what we can and can't say (about clients, deal sizes, named parties, and personal information) needs to be sharper than the average marketer's. WHAT WE'RE LOOKING FOR Required 5+ years of marketing or content ownership at a firm where the brand mattered. Demonstrated experience with AI search visibility you understand how content gets cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews, and you've adjusted real sites to win in that environment. Real WordPress fluency. You can ship a working contact form, page edit, or schema update without waiting on a developer. LinkedIn campaign experience: organic and paid, with analytics-driven iteration. Content production comfort: writing, editing, briefing on video/audio, and showing up on camera or behind a microphone when the role calls for it. Regulated-industry awareness finance, real estate, healthcare, legal, or similar. You instinctively pause before posting things that could create a compliance or fair-disclosure problem. Hybrid availability: based in Palm Beach County or willing to relocate. Onsite collaboration is part of how we work. Strong Bonus Finance, private capital, lending, or HNW marketing background. Podcast or branded-video production credits. Direct experience tracking citations across AI search engines (any tool, any workflow). Email-platform fluency (HubSpot, ActiveCampaign, Sharp Spring, Mailchimp, or equivalent). Spanish fluency meaningful slice of our network. How You'll Operate Here You think like an owner. The brand is yours; you don't wait to be told what to ship. You're calm. We move fast, and the partners are direct if your wiring needs a soft-touch environment, this isn't it. You give straight answers. "I don't know yet, here's how I'll find out" beats a confident wrong answer every time. You respect privacy. You'll see deals, names, and numbers that don't belong in a LinkedIn post ever. HIRING PROCESS We run a fast, transparent process. Expect a 30-minute phone screen, a 60-minute Zoom with the principal team, a working session focused on our actual website and search presence, and a reference call. Decisions inside two weeks once we meet you. HOW TO APPLY In your cover note, tell us: One brand or website you've owned end-to-end, and the metric that proved it worked. How you currently think about being found in AI search what's working, what isn't, and what you'd change at a firm like Phoenix. Your comp expectations (base + bonus structure that would make this a yes for you). Applications without a cover note will not be reviewed. We read every cover note that includes one. Phoenix Capital Solutions is an equal opportunity employer.