Marketing and Communications Project Manager

Carlow University is currently accepting applications for our Project Manager role within the Marketing and Communications Department.

The Marketing and Communications Project Manager drives complex, cross-functional marketing campaigns from conception to execution, serving as the operational backbone for brand, growth, and digital initiatives. Ensure campaigns launch on time and within budget, improving efficiency, managing project lifecycles, and fostering alignment among stakeholders.

Key Responsibilities:

Project Leadership: Lead large-scale, integrated marketing campaigns and oversee the full project lifecycle, including launch planning and post-campaign analysis.

Cross-Functional Coordination: Act as a central point of contact between Brand, Growth/Performance Marketing, Creative, Analytics, and program teams to ensure alignment.

Workflow Optimization: Audit existing processes to implement efficiencies, standardizing workflows, templates, and project management tools (e.g., Asana, Workfront, Basecamp, Agentic tools).

Stakeholder & Agency Partners Management: Communicate project status, risks, and performance metrics to executive leadership; manage external agencies and vendor relationships.

Budget Oversight: Track project spending and resource capacity to ensure optimal utilization and ROI.

Required Experience & Skills:

Experience: 5-7+ years in marketing operations, project management, or a similar role, often with 3+ years in a senior or leadership position. Agency experience a plus.

Technical Skills: Expert proficiency in project management software (e.g., Asana, Basecamp, Workfront) and Microsoft Office/Google Workspace.

Marketing Knowledge: Strong understanding of digital marketing principles, CRM, SEO, AI and brand strategies.

Soft Skills: Exceptional organizational abilities, ability to navigate ambiguity, strong communication, and proactive problem-solving.

What Success Looks Like:

Marketing campaigns launch on time with all deliverables coordinated across teams.

Executive reporting is timely, accurate, and provides actionable insights.

Team efficiency improves through better processes, systems, and documentation.

Exceed expected outcomes and goals.

Lead from out-front.

Core skill areas, the competencies behind them, and the impact they have on business outcomes:

Skill CategoryCore CompetencyBusiness Impact

Strategic project planningAnticipate market seasonality; build flexible plansReduces delays and missed opportunities

Cross-team leadershipLead without formal authority; drive consensusImproves alignment across departments

Budget management expertiseForecast spend; adjust allocations dynamicallyMaximizes ROI on marketing investments

Data analysis and reportingTranslate raw data into actionable insightsEnables data-driven decision-making

Marketing technology proficiencyNavigate CRM, automation, and content systemsEnsures seamless workflow integration

Agile methodology masteryRun sprints, stand-ups, and Kanban boardsAccelerates iteration and delivery

Communication abilitiesTranslate subjective feedback into objective tasksMinimizes revision cycles

Creative problem-solvingPivot strategies instantly when plans changeMaintains execution momentum

AI and automation skillsLeverage AI for workflow automation and analyticsFrees time for strategic work

Each skill plays a key role in daily execution and long-term impact:

Strategic planning: Anticipates seasonality and builds flexibility to support creative iteration and shifting priorities.

Cross team leadership: Motivates creative teams while aligning stakeholders with competing goals and deadlines.

Budget expertise: Manages media buying, agency retainers, and production costs while reallocating spend based on performance.

Data analysis: Connects marketing analytics with project metrics to improve both output quality and delivery efficiency.

Technology proficiency: Ensures workflows stay connected across execution platforms and reporting systems.

Agile mastery: Supports faster iteration through structured sprints and well maintained Kanban boards.

Communication skills: Reduce rework by converting subjective feedback into clear, objective deliverables.

Problem solving: Enables rapid adjustments when campaigns require changes mid execution.

AI skills: Automate routine updates and support predictive resource planning to reduce manual effort.

Carlow University is Devoted to....

A culture of integrity, dignity and respect for all

A strong commitment to social justice

Ethical forward-thinking leadership

Comprehensive medical, dental, vision, life & disability benefits package

Tuition benefits for undergraduate and graduate programs

Health Savings Account and Flexible Spending Account options

Wellness and Employee Assistance Program

Complimentary use of Carlow's fitness center and amenities

Carlow University is a comprehensive Catholic University situated in a culturally rich and diverse urban setting of Pittsburgh, Pennsylvania. Founded in 1929 by the Sisters of Mercy, an international community of Roman Catholic women with a mission to serve the poor, the sick, and the uneducated. Carlow is an institution grounded in the liberal arts while also offering strong professional programs, committed to engaging its community in a process of life-long learning, scholarship, research, and service. Degrees are offered at the baccalaureate, master's, and doctoral levels. Carlow University aims to provide transformational educational opportunities rooted in social justice for a community of learners, and to empower them to excel in their chosen work as compassionate, responsible leaders in the creation of a just and merciful world.

Carlow University employees commit themselves to the highest standards of ethical conduct. They commit to act with integrity, treat others with respect and dignity, carefully steward the University's resources, avoid conflicts of interest or commitment, maintain confidentiality, and to comply with legal and professional obligations.