Woodstream is the largest independent pest & animal control platform in North America, offering innovative brands with industry-leading efficacy and safety.
We have an immediate opportunity for a Brand Manager in Lancaster, PA!
At Woodstream, our values drive everything we do:
Consumer is the Boss - We are committed to listening to and understanding our customers needs!
Invent the Future - Challenge the status quo: Think boldly and creatively!
Execution is Everything - We are committed to deliver with excellence, speed, and accuracy.
Collaborate Confidently - We trust, respect, and empower each other to win together.
Play to Win - We re bold, ambitious, and relentless in our pursuit of success.
Benefits of Working for Woodstream:
Competitive benefits package including: 401k with Company Match, eligible on First Day of Employment
Health, Dental & Vision Insurance Effective on First Day of Employment
Access to Company Paid Penn Medicine Health Clinics
Company General Bonus Program
Company Paid Parental Leave
Adoption Assistance
Company Paid Basic Life & Disability Insurance
Accident, Critical Illness, & Hospital Insurance Options
Company Paid ID Theft
Legal Assistance Plan Options
Paid Vacation and Holidays
Pet Insurance
Stable, growing working environment with a history of 150 years of doing business.
Opportunity to advance within the company.
Overview of the Role:
The Brand Manager - Safer is the owner of Woodstream s Safer portfolio, accountable for driving sustainable, profitable growth through disciplined portfolio management, strong commercial execution, and cross functional leadership. This role is responsible for translating strategy into clear, executable plans and results, leading initiatives that deliver annual Net Invoice Sales (NIS), EBITDA, and retail dollar share growth ahead of category performance.
The Brand Manager operates as a general manager of the brand, balancing long-term brand health with near-term financial performance across product, pricing, promotion, and distribution:
Full ownership of brand strategy, annual plans and performance results across P&L, portfolio, and execution
Accountability for growth levers including: Product innovation (in conjunction with NPD team) and lifecycle management
Pricing, promotion, and mix optimization
Distribution growth and retailer/ shelf execution
Marketing communications strategy + investment effectiveness and ROI
Active leadership within corporate priorities framework to focus resources on the highest-impact growth opportunities
Close partnership with Sales and Trade Marketing to drive successful line reviews, new item launches, and customer-specific growth strategies
In addition to strong business management and P&L understanding, the Brand Manager of Safer must be a team builder and people leader -positively evolving the culture of the company and the Brand Marketing function.
Frequent and collaborative interactions with CEO, CMO, CFO, EVP Global Sales, as well as the heads of all departments is expected. Occasional engagement with and presentation to Woodstream s Board of Directors may be required.
Essential Functions & Responsibilities:
Portfolio & Strategy Leadership:
Develop and execute multi-year brand and portfolio strategies that deliver sustained, profitable growth
Identify whitespace opportunities through consumer insights, competitive analysis, and performance data
Translate strategic priorities into clear annual plans, KPIs, and execution roadmaps
P&L and Financial Management:
Own and manage the brand P&L, delivering against NIS, EBITDA, and contribution margin targets
Monitor performance vs. plan and proactively adjust strategy and tactics to achieve business objectives
Actively support ProTrack and margin improvement initiatives across the portfolio
Cross-functional Leadership:
Lead and align cross-functional teams against shared priorities, proactively identifying risks, resolving executional challenges, and ensuring initiatives are delivered on time and on budget.
Partner with Sales and Trade Marketing to develop and execute customer growth strategies, including new item sell-ins, line reviews, and distribution expansion opportunities
Collaborate with Digital and eCommerce teams to optimize online sales performance, ensuring paid media, content, and conversion drivers work together to maximize sales and ROI
Work with Creative Team to develop compelling, insight-driven content and brand assets across packaging, digital, and retail touchpoints
Coordinate with Supply Chain, Manufacturing, and Demand Planning teams to ensure efficient production, accurate forecasting and on-time, in-full product delivery
Proactively identify risks, remove barriers, and ensure cross-functional alignment to deliver business results
Consumer Insights and Data Analytics:
Leverage consumer, category, and performance data to inform strategy, identify growth opportunities, and drive prioritization
Incorporate inputs such as consumer reviews, digital performance metrics and retail data to uncover insights and drive continuous improvement across the shopper journey
Translate data into clear actions that improve product positioning, marketing effectiveness, and retail performance
Use a test-and-learn approach to continuously refine strategies and improve conversion, engagement, and ROI across channels
Personal Leadership:
Demonstrate strong ability to influence and collaborate across levels and functions, building alignment and driving results
Exhibit a growth mindset, resilience, and adaptability in navigating challenges and evolving business needs
Build organizational capability by coaching and developing cross-functional partners, strengthening business acumen and marketing effectiveness
Maintain a high standard of accountability, professionalism, and consistent execution
Other Functions
Regular attendance and punctuality required
Performs other duties as assigned
Position could include up to 10% travel for customer meetings, supplier visits, trade & industry events, consumer research or other events as required
Successful Candidate Profile:
College degree: BA/BS required
5+ years of Sales/Marketing or other relevant experience
Computer literacy including all Microsoft Software
Strong communication and presentation skills
Analytical ability
Ability to present complex concepts
Woodstream is an Equal Employment Opportunity employer committed to recruit, hire, train and promote without regard to race, color, religion, creed, age, sex, national origin, marital status, union affiliation, disability, sexual orientation, or any other legally protected characteristic .
Note: If hired, Employment Eligibility Verification will be carried out upon selection. Applicants must be authorized to work for any U.S. employer.
We retain employment applications for a minimum of 2 years from date of receipt for non-hire applicants or from date of termination for employees/contractors and possibly longer if legally required.
We have an immediate opportunity for a Brand Manager in Lancaster, PA!
At Woodstream, our values drive everything we do:
Consumer is the Boss - We are committed to listening to and understanding our customers needs!
Invent the Future - Challenge the status quo: Think boldly and creatively!
Execution is Everything - We are committed to deliver with excellence, speed, and accuracy.
Collaborate Confidently - We trust, respect, and empower each other to win together.
Play to Win - We re bold, ambitious, and relentless in our pursuit of success.
Benefits of Working for Woodstream:
Competitive benefits package including: 401k with Company Match, eligible on First Day of Employment
Health, Dental & Vision Insurance Effective on First Day of Employment
Access to Company Paid Penn Medicine Health Clinics
Company General Bonus Program
Company Paid Parental Leave
Adoption Assistance
Company Paid Basic Life & Disability Insurance
Accident, Critical Illness, & Hospital Insurance Options
Company Paid ID Theft
Legal Assistance Plan Options
Paid Vacation and Holidays
Pet Insurance
Stable, growing working environment with a history of 150 years of doing business.
Opportunity to advance within the company.
Overview of the Role:
The Brand Manager - Safer is the owner of Woodstream s Safer portfolio, accountable for driving sustainable, profitable growth through disciplined portfolio management, strong commercial execution, and cross functional leadership. This role is responsible for translating strategy into clear, executable plans and results, leading initiatives that deliver annual Net Invoice Sales (NIS), EBITDA, and retail dollar share growth ahead of category performance.
The Brand Manager operates as a general manager of the brand, balancing long-term brand health with near-term financial performance across product, pricing, promotion, and distribution:
Full ownership of brand strategy, annual plans and performance results across P&L, portfolio, and execution
Accountability for growth levers including: Product innovation (in conjunction with NPD team) and lifecycle management
Pricing, promotion, and mix optimization
Distribution growth and retailer/ shelf execution
Marketing communications strategy + investment effectiveness and ROI
Active leadership within corporate priorities framework to focus resources on the highest-impact growth opportunities
Close partnership with Sales and Trade Marketing to drive successful line reviews, new item launches, and customer-specific growth strategies
In addition to strong business management and P&L understanding, the Brand Manager of Safer must be a team builder and people leader -positively evolving the culture of the company and the Brand Marketing function.
Frequent and collaborative interactions with CEO, CMO, CFO, EVP Global Sales, as well as the heads of all departments is expected. Occasional engagement with and presentation to Woodstream s Board of Directors may be required.
Essential Functions & Responsibilities:
Portfolio & Strategy Leadership:
Develop and execute multi-year brand and portfolio strategies that deliver sustained, profitable growth
Identify whitespace opportunities through consumer insights, competitive analysis, and performance data
Translate strategic priorities into clear annual plans, KPIs, and execution roadmaps
P&L and Financial Management:
Own and manage the brand P&L, delivering against NIS, EBITDA, and contribution margin targets
Monitor performance vs. plan and proactively adjust strategy and tactics to achieve business objectives
Actively support ProTrack and margin improvement initiatives across the portfolio
Cross-functional Leadership:
Lead and align cross-functional teams against shared priorities, proactively identifying risks, resolving executional challenges, and ensuring initiatives are delivered on time and on budget.
Partner with Sales and Trade Marketing to develop and execute customer growth strategies, including new item sell-ins, line reviews, and distribution expansion opportunities
Collaborate with Digital and eCommerce teams to optimize online sales performance, ensuring paid media, content, and conversion drivers work together to maximize sales and ROI
Work with Creative Team to develop compelling, insight-driven content and brand assets across packaging, digital, and retail touchpoints
Coordinate with Supply Chain, Manufacturing, and Demand Planning teams to ensure efficient production, accurate forecasting and on-time, in-full product delivery
Proactively identify risks, remove barriers, and ensure cross-functional alignment to deliver business results
Consumer Insights and Data Analytics:
Leverage consumer, category, and performance data to inform strategy, identify growth opportunities, and drive prioritization
Incorporate inputs such as consumer reviews, digital performance metrics and retail data to uncover insights and drive continuous improvement across the shopper journey
Translate data into clear actions that improve product positioning, marketing effectiveness, and retail performance
Use a test-and-learn approach to continuously refine strategies and improve conversion, engagement, and ROI across channels
Personal Leadership:
Demonstrate strong ability to influence and collaborate across levels and functions, building alignment and driving results
Exhibit a growth mindset, resilience, and adaptability in navigating challenges and evolving business needs
Build organizational capability by coaching and developing cross-functional partners, strengthening business acumen and marketing effectiveness
Maintain a high standard of accountability, professionalism, and consistent execution
Other Functions
Regular attendance and punctuality required
Performs other duties as assigned
Position could include up to 10% travel for customer meetings, supplier visits, trade & industry events, consumer research or other events as required
Successful Candidate Profile:
College degree: BA/BS required
5+ years of Sales/Marketing or other relevant experience
Computer literacy including all Microsoft Software
Strong communication and presentation skills
Analytical ability
Ability to present complex concepts
Woodstream is an Equal Employment Opportunity employer committed to recruit, hire, train and promote without regard to race, color, religion, creed, age, sex, national origin, marital status, union affiliation, disability, sexual orientation, or any other legally protected characteristic .
Note: If hired, Employment Eligibility Verification will be carried out upon selection. Applicants must be authorized to work for any U.S. employer.
We retain employment applications for a minimum of 2 years from date of receipt for non-hire applicants or from date of termination for employees/contractors and possibly longer if legally required.
Job ID: 522295646
Originally Posted on: 5/23/2026
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