Associate Director, Digital Marketing, Customer Engagement Media Planning and Measurement

As a key member of the Customer Engagement Planning & Measurement team, this Associate Director role will lead the Omnichannel go to market efforts and work with teams of analytic professionals and external media, creative and analytics agency partners. As we move towards faster insight-gathering, faster decision-making and improvement in the ability to execute more efficiently across multiple channels, we need to be able to deliver relevant information, solutions, and services to our customers how and when they need it. It is imperative that we understand our customers' engagement preferences more deeply and execute on those insights more efficiently across our promotional mix. In this role, which is more commonly referred as the Customer Engagement Architect (CEA), this individual will; Define and develop the promotional HCP & consumer activation and engagement strategic go to market plans Improve our ability to Go-To-Market and engage customers in a more timely and relevant way. Collaborate with a wide array of stakeholders including Marketing, Promotions, Market Research, Analytics, various agencies/consultants, and the broader U.S. enterprise for shared resources. Key responsibilities include and are not limited to the following: Utilize business strategy and customer insights to identify customer opportunities in digital channels Develop omnichannel go-to-market strategy and design of longitudinal customer engagement plans to ensure positive customer experience. Leverage brand segmentation and customer insights to develop digital go-to-market segments Responsible for defining channel, media and third-party digital partnership choices aligned to strategic priorities and behavioral/communication objectives to drive business impact Design Customer Engagement Journeys to deploy omnichannel campaigns & support differentiated content needs Perform in-depth analysis of customer-level engagement data (non-personal and in-person sales) from a variety of sources to inform the brand team of opportunities and choices. Utilize self-service media analytics tools and perform analyses of customer level engagement data across channels Develop test and learn agendas with defined measurement plans Monitor performance vs. objectives to identify optimization opportunities while in-flight Partner with internal and external teams to uncover data-driven insights via ad hoc and/or advanced analytics. Deliver impactful performance updates through effective storytelling, anchored in strategy, to internal and external partners on a regular cadence Support installing non-personal engagement best practices across the department to improve customer experience Education required: BA/BS Required Experience & Skillset Minimum of seven (7) years omnichannel marketing and digital media (HCP and/or Consumer) campaign development experience with an emphasis on using both data and digital media strategy to optimize overall customer experience to drive business results. Strong knowledge of marketing fundamentals and ability to align marketing strategy and customer behavior change objectives to tactical campaign design across multiple dimensions (customer, channel, content, cadence). Analytical acumen -ability to synthesize large sets of data, experience looking for trends in data, segmentation analysis, monitoring campaign progress and identifying intervention points and business solutions - to drive business results Demonstrated change management skills and able to establish action plans for self and others to complete work efficiently by setting priorities, establishing timelines and leveraging resources. Demonstrated ability to be adaptive and maintain effectiveness while experiencing major changes in work or environment. Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach. Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences Experience with using customer marketing capability tools Innovative mindset with affinity toward experimentation and appropriate risk taking. As needed, ability to manage additional digital media related responsibilities within the group Preferred Experience & Skillset 5 years of experience within Pharmaceutical, Healthcare, over-the-counter medicines, or other regulated industry. Experience with advanced marketing capabilities (i.e., marketing automation, campaign management, analytics platforms, sales force tools, digital/AI recommendation engines, etc.). Experience with Agile Team methodology. Understanding of compliance-related concepts that govern pharmaceutical marketing and sales activities. Required Skills: Adaptabilidad, Compromiso del cliente, Desarrollo colaborativo, Estrategias de comercializacion, Estrategias empresariales, Excelencia del servicio, Gestion de campanas, Liderazgo multifuncional, Marketing digital, Marketing farmaceutico, Marketing omnicanal, Mejora de la experiencia del cliente, Metodologia agil, Opiniones del cliente, Participacion digital de consumidores, Pensamiento estrategico, Planificacion estrategica, Priorizacion, Segmentacion de mercado Preferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE Solo para residentes en EE. UU. y Puerto Rico: Nuestra empresa esta comprometida con la inclusion, velando para que las personas puedan participar en un proceso de contratacion que muestre sus verdaderas capacidades. Haga clic aqui si necesita adaptaciones durante el proceso de solicitud o contratacion. Somos un empleador que ofrece igualdad de oportunidades, comprometido con fomentar un lugar de trabajo inclusivo y diverso. Todos los solicitantes calificados recibiran consideracion para el empleo sin distincion de raza, color, edad, religion, sexo, orientacion sexual, identidad de genero, origen nacional, estado de veterano protegido, o estado de discapacidad, u otras caracteristicas protegidas legalmente aplicables. Para obtener mas informacion sobre los derechos personales bajo las leyes de empleo de igualdad de oportunidades de los EE. UU., visite: EEOC Conozca sus derechos EEOC Suplemento GINA Transparencia de pago No discriminacion Orgullosos de ser una empresa que adopta el valor de reunir a personas diversas, talentosas y comprometidas. La forma mas rapida de lograr una innovacion revolucionaria es cuando las ideas diversas se unen en un entorno inclusivo. Alentamos a nuestros colegas a desafiar respetuosamente el pensamiento de los demas y abordar los problemas de manera colectiva. Learn more about your rights, including under California, Colorado and other US State Acts The salary range for this role is $142,400.00 - $224,100.00 This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable. We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at You can apply for this role through (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting. San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: Contrato indefinido Relocation: No relocation VISA Sponsorship: No Travel Requirements: 10% Flexible Work Arrangements: Hybrid Shift: Not Indicated Valid Driving License: No Hazardous Material(s): n/a Job Posting End Date: 06/1/2026 *A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date. Nuestra compania es lider mundial de atencion de la salud con una cartera diversificada de medicamentos con receta, vacunas y productos de salud animal. La diferencia entre potencial y logro radica en la chispa que alimenta la innovacion y la creatividad; este es el espacio donde hemos codificado nuestro legado durante mas de un siglo. Nuestro exito esta respaldado por la integridad etica, el impulso hacia adelante y una mision inspiradora para lograr nuevos hitos en la atencion sanitaria global.