Marketing Operations Manager

Job Requisition ID #

26WD97216

26WD97216, Marketing Operations Manager

French translation to follow!/Traduction francaise a suivre!

Position Overview

Were looking for a Marketing Operations Manager to serve as the operational lead for the Informed Design & Industrialized Construction Marketing portfolio. This role will report directly to the Director of Marketing and sits within an incubation environment. It is responsible for building, scaling, and operationalizing marketing programs for a growing and evolving business area.

In this capacity, youll establish the systems, processes, and insights that enable the team to test, learn, and scale effectivelywhile maintaining strong operational discipline, data integrity, and alignment with centralized standards. This is a hands-on role for someone who thrives in ambiguity and enjoys building from the ground up.

Success in this role means translating marketing strategy into scalable operating models, establishing reliable measurement and attribution frameworks, and driving measurable pipeline contribution in close partnership with Sales. Over time, you will help create the clarity, structure, and visibility required to move from experimentation to repeatable growth.

This is an opportunity to shape the operational backbone of a high-growth marketing portfolio within an emerging category. Youll help define how we scale intelligently, measure what matters, and build a modern, AI-enabled marketing engine from the ground up.

Responsibilities

• Serve as the primary marketing operations owner for the Industrialized Construction & Informed Design portfolio, including process design, lifecycle management, measurement frameworks, and systems alignment

• Identify and implement AI-enabled automation, segmentation, reporting, or workflow enhancements that improve speed, data quality, and decision-making while ensuring responsible AI usage and governance alignment

• Partner with central Marketing Ops, Sales, and Product Marketing to align tooling, lifecycle definitions, governance, and execution standards

• Design and maintain reliable lead capture, routing, scoring, and lifecycle management frameworks that ensure data integrity and seamless Sales handoff

• Develop and maintain reporting frameworks and dashboards that provide visibility into campaign performance, experimentation outcomes, lifecycle conversion, pipeline impact, and marketing ROI

• Establish campaign tracking, automation, UTM governance, and measurement standards to ensure consistency and performance visibility across initiatives

• Enable rapid experimentation while maintaining governance, compliance, and best practices including data privacy, brand standards, and platform integrity

• Identify operational gaps and proactively recommend scalable solutions

Minimum Qualifications

• 58 years of experience in marketing operations or marketing technology within a B2B environment

• Strong working knowledge of CRM-based marketing ecosystems, including hands-on experience with Salesforce and ensuring reliable lead flow, data integrity, and reporting

• Experience designing or maintaining lead capture, routing/scoring, lifecycle stages, and Sales handoff processes

• Demonstrated ability to translate marketing strategy and experimentation into scalable operational frameworks and measurable outcomes

• Strong analytical and problem-solving skills, with the ability to interpret performance signals and drive continuous improvement

• Experience collaborating closely with Sales, RevOps , and centralized operations teams in a B2B go-to-market environment

• Strong communication and documentation skills; able to enable cross-functional partners to adopt new processes and ways of working

• Comfortable operating independently in ambiguous, fast-evolving environments and influencing without direct authority

Preferred Qualifications

• Experience supporting marketing efforts tied to new products, emerging business areas, or incubation-stage initiatives

• Hands-on experience with marketing automation platforms such as Marketo and project management tools such as Airtable

• Experience applying AI within marketing operations beyond basic productivity use cases

• Familiarity with data governance, privacy standards, and responsible AI practices in a marketing context

• Experience working within matrixed or globally distributed teams

• Exposure to the AECO, construction, manufacturing, or industrial technology space

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26WD97216, Responsable des operations marketing

Presentation du poste

Nous recherchons un(e) Responsable des operations marketing charge(e) de diriger les operations du portefeuille marketing Informed Design & Industrialized Construction . Ce poste relevera directement du Directeur du marketing et sinscrira dans un environnement dincubation. Il consistera a mettre en place, developper et operationnaliser des programmes marketing pour un secteur dactivite en pleine croissance et en constante evolution.

A ce titre, vous mettrez en place les systemes, les processus et les analyses qui permettront a lequipe de tester, dapprendre et de se developper efficacement, tout en maintenant une discipline operationnelle rigoureuse, lintegrite des donnees et le respect des normes centralisees. Il sagit dun poste pratique destine a une personne qui sepanouit dans lambiguite et qui aime construire a partir de zero.

Reussir dans ce poste signifie traduire la strategie marketing en modeles operationnels evolutifs, mettre en place des cadres de mesure et dattribution fiables, et generer une contribution mesurable au pipeline en etroite collaboration avec les ventes. Au fil du temps, vous contribuerez a creer la clarte, la structure et la visibilite necessaires pour passer de lexperimentation a une croissance reproductible.

Il sagit dune opportunite de faconner lepine dorsale operationnelle dun portefeuille marketing a forte croissance au sein dune categorie emergente. Vous contribuerez a definir comment nous evoluons de maniere intelligente, a mesurer ce qui compte et a construire de A a Z un moteur marketing moderne, base sur lIA.

Responsabilites

• Assumer le role de responsable principal des operations marketing pour le portefeuille Construction industrialisee et Conception eclairee, y compris la conception des processus, la gestion du cycle de vie, les cadres de mesure et lalignement des systemes

• Identifier et mettre en uvre des ameliorations basees sur lIA en matiere dautomatisation, de segmentation, de reporting ou de flux de travail afin dameliorer la rapidite, la qualite des donnees et la prise de decision, tout en garantissant une utilisation responsable de lIA et lalignement de la gouvernance

• Collaborer avec les equipes centrales des operations marketing, des ventes et du marketing produit pour harmoniser les outils, les definitions du cycle de vie, la gouvernance et les normes dexecution

• Concevoir et maintenir des cadres fiables de capture, dacheminement, de notation et de gestion du cycle de vie des prospects qui garantissent lintegrite des donnees et un transfert fluide vers les ventes

• Developper et maintenir des cadres de reporting et des tableaux de bord offrant une visibilite sur les performances des campagnes, les resultats des experimentations, la conversion tout au long du cycle de vie, l'impact sur le pipeline et le retour sur investissement marketing

• Mettre en place des normes de suivi des campagnes, d'automatisation, de gouvernance UTM et de mesure afin de garantir la coherence et la visibilite des performances a travers toutes les initiatives

• Permettre une experimentation rapide tout en maintenant la gouvernance, la conformite et les meilleures pratiques, notamment en matiere de confidentialite des donnees, de normes de marque et d'integrite de la plateforme

• Identifier les lacunes operationnelles et recommander de maniere proactive des solutions evolutives

Qualifications minimales

• 5 a 8 ans dexperience dans les operations marketing ou les technologies marketing au sein dun environnement B2B

• Solide connaissance pratique des ecosystemes marketing bases sur le CRM, y compris une experience concrete de Salesforce et la garantie dun flux de prospects fiable, de lintegrite des donnees et du reporting

• Experience dans la conception ou la maintenance de processus de capture de prospects, de routage/notation, de gestion des etapes du cycle de vie et de transfert vers les ventes

• Capacite averee a traduire la strategie marketing et lexperimentation en cadres operationnels evolutifs et en resultats mesurables

• Solides competences analytiques et de resolution de problemes, avec la capacite dinterpreter les indicateurs de performance et de piloter lamelioration continue

• Experience de collaboration etroite avec les equipes commerciales, RevOps et des operations centralisees dans un environnement de commercialisation B2B

• Solides competences en communication et en documentation ; capable de permettre aux partenaires interfonctionnels dadopter de nouveaux processus et modes de travail

• A laise pour travailler de maniere autonome dans des environnements ambigus et en constante evolution, et pour exercer une influence sans autorite directe

Qualifications souhaitees

• Experience dans le soutien defforts marketing lies a de nouveaux produits, a des domaines dactivite emergents ou a des initiatives en phase dincubation

• Experience pratique des plateformes dautomatisation du marketing telles que Marketo et des outils de gestion de projet tels quAirtable

• Experience dans lapplication de lIA au sein des operations marketing au-dela des cas dutilisation de base lies a la productivite

• Connaissance de la gouvernance des donnees, des normes de confidentialite et des pratiques responsables en matiere dIA dans un contexte marketing

• Experience de travail au sein dequipes matricielles ou reparties a lechelle mondiale

• Connaissance du secteur AECO, de la construction, de la fabrication ou des technologies industrielles

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