Marketing Copywriter (Year-Round)

The Marketing Copywriter is responsible for developing clear, compelling, and brand-aligned copy across all Interlochen marketing channels. This role translates Interlochen's mission and programs into engaging content that drives awareness, enrollment, and audience engagement. The Copywriter collaborates closely with marketing, design, and other teams, supporting multiple business units and managing a diverse portfolio of projects simultaneously. This role focuses on high-impact marketing copy, including SEO-driven articles and website copy, headlines, email campaigns, brochures, and conversion-focused digital content. Success in this role is defined by the ability to produce clear, effective copy that supports institutional goals, strengthens brand consistency, and performs across channels.Essential Duties & Responsibilities:

Write and edit high-quality, persuasive copy for a wide range of marketing materials, including digital and print ads, email campaigns, brochures, website content, and SEO-driven articlesEnsure all content aligns with Interlochen's established voice, tone, and messaging frameworksTranslate complex or nuanced program information into clear, engaging, and audience-focused messagingCollaborate with designers, marketers, and stakeholders to develop integrated, multi-channel campaignsMaintain and manage content inventories and messaging matricesConduct research as needed to ensure accuracy and depth of contentOptimize digital content for SEO and performanceProofread and edit copy to ensure clarity, consistency, grammar, and adherence to AP style and Interlochen's internal style guideContribute to the evolution and refinement of brand voice and messaging over timeDemonstrates strong professional accountability, including consistent adherence to working hours, punctuality in meetings, and reliability in meeting deadlinesComfortable working in a highly collaborative environment with regular meetings, real-time feedback, and cross-functional communication throughout the dayPunctual, responsive, and able to manage deadlines across multiple concurrent projects across various Interlochen programs and business units including Interlochen Arts Academy, Interlochen Arts Camp, Interlochen Online, Interlochen Presents, and Interlochen Hospitality - ensuring deadlines and quality standards are consistently metIncorporate feedback from multiple stakeholders and revise content efficiently while maintaining clarity and voice consistencyManage copy writing projects from concept through final delivery, proactively communicating timelines, questions, and progressAdapt messaging for distinct audiences, including prospective students, families, donors, and arts patrons