Marketing Campaign Coordinator

Company Description
Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?
Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?
At Informa TechTarget, you'll collaborate and grow alongside some of the industry's most respected experts. You'll work with leading brands and be exposed to world-shaping innovations. You'll apply your energy and intellect to helping clients be faster to market and faster to revenue.
We're a vibrant community of world-class practitioners - over 2000 colleagues strong - with offices in 19 locations around the world. We're traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.
About Informa TechTarget
Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world's technology buyers and sellers, to accelerate growth from R&D to ROI.
With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.
Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:
Trusted information that shapes the industry and informs investment
Intelligence and advice that guides and influences strategy
Advertising that grows reputation and establishes thought leadership
Custom content that engages and prompts action
Intent and demand generation that more precisely targets and converts
Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.
For more information, visit informatechtarget.com and follow us on LinkedInJob Description
This role can be based in our275 Grove St, Auburndale, MA 02466 office
As the Marketing Campaign Coordinator, you will help take our marketing campaigns and lead generation process to the next level. In this role, you'll work closely with the demand fulfillment team to develop and consistently optimize our various lead campaigns targeting our different industries. In this role you will:
Manage execution of lead generation promotions for our B2B content marketing campaigns.
Work closely with the larger team to ensure smooth and efficient campaign delivery operations.
Continuously monitor campaigns to measure and optimize performance (A/B testing, copywriting of ads and landing pages, inventory experiments).
Develop and distribute weekly reports... For full info follow application link.

Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, colour, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.