Marketing Manager

Position Overview The Marketing Manager supports the planning and execution of marketing initiatives for Jayhawk Extended Learning and the Kansas Fire & Rescue Training Institute within Jayhawk Global. This role is instrumental in managing project timelines, coordinating cross-functional efforts, and ensuring that all marketing activities align with established goals and brand standards.

As a key contributor to the revenue generation of self-sustaining programs, the Marketing Manager plays a vital role in achieving target enrollments and revenue objectives. Effective marketing is essential to the success of these units, and this position ensures that promotional efforts are timely, cohesive, and impactful.

The Marketing Manager will work collaboratively with the Senior Publication Manager, Digital Media Coordinator, Graphic Designer, program staff, and KU Marketing to ensure consistent branding and the successful implementation of marketing strategies.

The successful candidate must be eligible to work in the U.S. by the effective date of the appointment.

Job Description 40% Marketing Strategy & Coordination

• Develop and implement targeted marketing plans for non-credit programs, with a focus on increasing visibility and enrollment.
• Coordinate digital advertising campaigns across platforms such as email, Google Ads, and social media.
• Maintain a marketing calendar and prioritize requests across multiple programs.
• Manage all marketing projects, ensuring tasks are completed on schedule, milestones are met, and deliverables align with goals and branding guidelines.
• Collaborate with program leads and university partners to align marketing initiatives with program goals.
• Translate marketing data insights into actionable strategies.
• Support ongoing improvements in user experience, funnels, and outreach tactics.
• Conduct market and audience research to inform messaging, channel selection, and segmentation strategies.
• Provide information for and input on specific marketing campaigns and ongoing marketing efforts.
• Facilitate reviews of marketing materials with appropriate individuals.
• Serve as the liaison between Jayhawk Global and the KU Marketing team.

20% Content Development

• Write content for external communications including persuasive emails, blog posts, event invitations, webpages, press releases, social media, and speeches.
• Write, edit, and coordinate the development of design marketing materials, including web content, emails, flyers, presentations, brochures, and social media posts.
• Create and distribute newsletters.
• Build and send mass emails.
• Develop program-specific messaging in collaboration with subject matter experts.

20% Analytics & Reporting

• Monitor campaign performance using tools like Google Analytics and recommend data-informed adjustments.
• Report outcomes of marketing efforts and communication impact to program teams.
• Assist with measuring the reach and impact of communications.

15% Digital & Web Management

• Populate and edit webpages.
• Manage updates and content for program web pages.
• Ensure all materials adhere to KU brand guidelines and accessibility standards.

5% Miscellaneous

• Perform other related duties as assigned.

Position Requirements This position requires regular onsite presence in Lawrence, KS Required Qualifications

1. Bachelors degree in journalism, communications, marketing, business administration or a related field AND 5 years of relevant professional experience, OR associates degree and 7 years of relevant professional experience, OR high school diploma plus 9 years of relevant professional experience.

Preferred Qualifications

1. Marketing experience in a higher education or non-credit/professional education environment.
2. Experience developing accessible digital content and familiarity with WCAG standards, as evidenced by application materials.
3. Knowledge of customer segmentation and audience targeting strategies, as evidenced in application materials.
4. Familiarity with content management systems (e.g., Omni CMS) and email marketing platforms (e.g., Mailchimp, Constant Contact), as evidenced in application materials.
5. Demonstrated ability to work independently and manage multiple priorities, as evidenced in application materials.

Additional Candidate Instructions In addition to the online application, the following documents are required to be considered for this position:

• Cover letter describing how you meet the required and preferred qualifications.
• Resume
• List of three (3) professional references

Only complete applications will be considered.

Application review begins June 1, 2026, and will continue until a qualified pool of applicants are identified.
Contact Information to Applicants Naomi James
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... Advertised Salary Range Starting at 70,000 commensurate with experience Application Review Begins Monday June 1, 2026 Anticipated Start Date Sunday July 5, 2026 Apply to Job